Puma Continues to Add the Joy of Color to IPL

Deccan Chargers to spike the cricketing season red with PUMA’s PULSE footwear range

HYDERABAD, 13th April 2012: As the cricketing fever builds across the country, PUMA, the globalsportlifestyle brand, raised the temperature significantly higher today by unveiling the RED PULSE CRICKET BOOT today in Hyderabad. The brilliantly crafted range was launched by ace cricketers J.P.Duminy, Amit Mishra and Dale Steyn, team members of the Deccan Chargers, at the Puma store in Hyderabad today.Spotting an eye-catching splash of ‘bittersweet’ red, the shoe is designed to add colour to the field and is guaranteed to grab the heart of the wearer and the viewer.

The shoe is a convertible footwear and has multiple uses. The spikes could be kept on while bowling or batting and could be removed while fielding. Keeping in sync with PUMA’s sportlifestyle positioning the shoe also comes in variants for lifestyle and training purposes thus offering a mash up of style and unbeatable performance. These shoes will set the players apart because its adds a dash of on-field flamboyance to the current cricketing mania.

Speaking on the occasion, Rajiv Mehta, PUMA, MD South Asia said “PUMA is very pleased to be associated with the Deccan Chargers team for the fourth consecutive year and we have brought our vast wealth of domain knowledge into the creation of this range of footwear. They are technical masterpieces and will be an inseparable accessory for their players both on and off-field. We wish the Deccan Chargers an unstoppable victory. Go Chargers!

Also speaking at the launch, E. Venkatram Reddy, COO Deccan Chargers said, “PUMA products reflect a keen understanding of the sportsman’s mindset. Each product is designed to supplement and augment the passion a sportsperson brings. We are really excited to have the best support one could get for the season.”

The PULSE range of footwear will be available at PUMA stores across the country.

Speaking at the unveiling Dale Steyn said, the other day we had a good game if we had won, it would have been better. We lost two matches, wouldn’t be bad if we win some games. Having Ishanth at the other end would have helped as he is a quality bowler, he added. JP Duminy said the buzz has been good, we have to win 8 to 9 games to make it to the next round, it’s still a long way to go. Amit Mishra said we have a very good team & side.