In the materialistic world where nothing comes for free, South Indian Cinema fraternity is trying to pick a leaf from Hollywood and Bollywood. We have heard of Liz Hurley and Arun Nair’s marriage rights sold for huge sum to the media. And most recently Aishwarya Rai’s child’s first photos were sold for a sum. Similarly the south actress Sneha and the actor Prasanna have sold the rights of covering their wedding event to a Tamil TV channel for a sizeable amount stated to be nearer to half a crore. So the fans may have to wait till May 20th for a detailed coverage of the marriage which is taking place tomorrow, the 11th May.