Sekhar Kammula’s ‘Dollor Dreams’, ‘Anand’, ‘Godavari’ and ‘Happy Days’ has received special recognition for his signature style of filmmaking with low budgets. After that the director tried something different with ‘Leader’ and even received critics’ accolades. However that film could not become commercially successful. So he returned back to his usual style and made ‘Life Is Beautiful’ with new star cast which is in lines with ‘Happy Days’. This time the director uses his memories from childhood and is portraying in his film. Ever since Kammula revealed his concept to the media, the film created buzz in the trade market. MAA TV has bought the satellite rights of this film much before its release. ‘Life Is Beautiful’ is set for release on August 15th. The audio will be launched on Friday, the 27th of July.