In the upcoming entertainer JACK, Siddhu Jonnalagadda's character, named after Pablo Neruda, is more of a mystery. He could be anything and nothing at once. But he is up to something. The first song is a celebration of his vibrant and energetic self. The makers, sharing the same today, describe it as a showcase of his character's "most energetic form," effectively highlighting Siddhu's own lively screen presence.
The song complements Siddhu's dance style is unconventional compared to typical Telugu film heroes. He is not focused on perfectly polished, highly stylized moves. The choreographer, Jani Master, adapts his style to suit Siddhu's less rigid movements. The choreographer is working with Siddhu's own natural style, rather than trying to force him into a mold. The collaborative effort of singer Benny Dayal and music director Achu Rajamani in creating a song that complements Siddhu's unique style comes together to create a cohesive and effective piece.
Radhan and Sam CS, two other music directors, have also worked on JACK. Produced by Sri Venkateswara Cine Chitra, JACK heads to theatres on April 10th.