Film producer C.C.Reddy, at a press meet held in the city, announced the launch of a monthly political magazine, Maa Bhoomi. Presently producing a film with Rajendra Prasad in the lead C.C.Reddy also announced the construction of digital theaters in the state and an annual award for short films with a cash price of 1.15 lakhs. Neelakanta is directing Raja and Genelia in C.C.Reddy’s next production.