Ileana inaugurates Skechers Store in Hyderabad

Skechers, the second largest sports & lifestyle footwear brand in the US, launched its first store in Hyderabad. The talented actress lleana D'Cruz launched this plush store, located in the city's fashion hub 'Banjara Hills'. The new 1400 sq. ft. store will house a wide range of Skechers shoes to cater to fashion forward men, women and kids.

At the store, the extremely fit & gorgeous lleana spoke passionately about the brand's entry in the city and showcased the latest range, including some of her favorite picks. Speaking on the occasion, lleana said, "It is always a pleasure to be in this vibrant city of Hyderabad. I am glad to be bringing in Skechers to this city which is extremely close to my heart. Skechers is known to strike a perfect balance between performance and style and this new store will spoil you for choice. A melange of vibrant colors, trendy designs and advanced technology makes Skechers a must-have for every fitness and fashion enthusiast."

Adding to this, Rahul Vira, CEO, Skechers India said, "At Skechers, we strive to promote a mix of fitness and comfort through our footwear which are technologically advanced and performance oriented. We also off era wide range of trendy sports and lifestyle footwear for men, women and kids with high a comfort & durability quotient for all day casual wear. We are certain that our brand will strike a chord with our consumers in Hyderabad. With fitness beinga key focus in the lifestyle of today's consumer, we strive to offer consumers with the best of shoes in the running, training & walking categories. South is an important market for us and we are glad to introduce our new store in this reverberant city."

The new Banjara Hills store will offer a variety of products from its latest collection across categories - 'Performance' for running, training and walking/Sports' for daily casual comfortable wear, 'Lifestyle' for leisure and regular wear and a huge range of interactive kids shoes.The impressive store is characterized by an array of colors, textures and fun through the use of unique styling, furniture and visual elements. lt will offer a wide array of shoes on display and further enhance the shoe-buying experience for the brand's trend-savvy customers.