Arttdinox Hyderabad Store Launch

arttdinox, the first ever stainless modular kitchen brand in the world arrives in city
Opens its first flagship store in city and first franchisee outlet in India at Jubilee Hills Checkpost

JSL Lifestyle Ltd plans to open 50 arttdinox stores every year in next five years. Targets to achieve a turnover of Rs 1200 to 1500crore: Arun Matta, Vice President—Sales & Operations.

Arttdinox had 2000 installations of Stainless Steel Modular Kitchens since it first opened stores ten years ago. These kitchens range from Rs 8 lakh upto Rs 1 crore. The company has sold five kitchens each worth Rs 1crore.

Stainless Steel Modular Kitchens are trend now: Arun Matta, Vice President of JSL Lifestyle Ltd.

Hyderabad, June 29, 2016…..The world’s first stainless modular kitchen brand, arttdionx opens its first flagship store in Telangana in Hyderabad. It is also India’s first franchise outlet.

arttdinox is the brand from the house of Jindal Stainless Limited, the biggest stainless steel manufacturers. arttdinox is the trendsetter in the Rs 2500crore modular kitchen industry in India.

The new store is located in spacious independent house in a lane next to TV 5 near Jubilee Hills Checkpost.

The launch was graced by Arun Matta, Senior VP of JSL Lifestyle Ltd, the subsidiary of Jindal Steel Ltd and KRK Reddy, Kumar Varma and Vandana Konijeti of the local franchisee

Speaking on the occasion, Arun Matta, Vice President –Sales and Operations of JSL Lifestyle Ltd said that they have 14 stores across India. Five out of fourteen are company owned and rest are franchisee outlets.

We plan to add six more stores very soon. We plan to add 50 stores every year in next five years. Our turnover last year was Rs 400crore and this year expecting to touch Rs 560 crore. For next five years we target to achieve a turnover of over Rs 1200 crore, informed Arun Matta.

We have installed well over 2000 Stainless Steel Modular Kitchens in the last 10 years. The range of these kitchens varies from Rs 8 lakh upwards and will go upto Rs 1 crore. Most of the 2000 installations include Kitchens of Rs 15 to 20 lakh range. We have also installed Stainless Steel Modular Kitchens of Rs 1crore. We have installed five of them Arun Matta informed.

We plan to sell about 250 kitchens in the south every year. Our newly inaugurated Hyderabad store has already sold 15 Stainless Steel Modular Kitchens, he informed.

Speaking on the occasion Kumar Varma, one of the franchisee team member said, they target to sell 250 modular kitchens in next one year and target to achieve a 15crore turnover in the very first year of our operations.

Some of the finest Stainless Steel Modular Kitchens were demonstrated live

The inauguration marked with a ’live kitchen’ and a display of some of the unbelievable and rare stainless steel kitchenware, tableware, Barware, Designer Cookware, Architecture, Gift solution products and accessories such as Saucers, Planter Boxes, Customized Steel Benches, Portable Steel Toilets, Customized Plumbing products.

Some of the new dining essentials and home décor accessories include:
Pop-up pitcher, a copper vessel for holding and storing water; Ojas ghee pot, a vessel for containing ghee, a traditional Indian meal essential; Gingko combination tray, a multipurpose container for containing tissues and peppermints; Magnolia desert set, a double walled stainless steel desert set having dual finish (glossy and matt); Kaapi set, a tea set comprising of the tumbler and dabara, for serving traditional South Indian coffee; Pink Bloom serving platters studded with semi precious stones for special occasions; The rocking Stone, a rocking paper weight with a cavity to hold paper pins or gems clips; and Pebble pocket, a multipurpose stand for holding spoons or pens depending on the location being used and others.

It has a wide collection of well over 3000 products and the portfolio is being expanded constantly. It also introduces some limited and collectors collection from time to time.

Steel is a gem of a metal. It is great to look and use too. Till a few years back, it was a bland material that was only meant to serve a basic purpose. But, things have changed. Now stainless steel is made to glamorous too.

Stainless steel is always perceived to be a tough metal that was able to sustain heavy use. arttdinox gives the much needed aesthetic appeal which it lacked for some time. As a result of this are Stainless Steel Modular Kitchens, thus making each kitchen unique.
The advantages of Stainless Steel Modular Kitchens is they are eco-friendly and 100 per cent recyclable, most hygienic, food friendly surface and are durable for lifetime.
Stainless Steel is a modern and globally used material for durability and aesthetic enhancement.
Stainless Steel is 100% water resistant therefore no sagging/or cabinets falling off the joints. These modular kitchens are termite free. Due to its extreme smoothness, they are 100 per cent fungal resistant. In stainless Steel there are no harmful polishing or varnish fumes out of pasting laminates..
Stainless Steel also known as the new age green metal is 100% corrosion resistant,
Quarterly service is provided for first 2 years (manufacturing period).
arttd’inox is the first brand from the house of JSL Lifestyle Ltd.; subsidiary of JSL Stainless Ltd.; and was launched with the objective of bringing about excellent designs and forms in stainless steel table ware & home décor products in India. arttd’inox, meaning the art of stainless steel, is an amalgamation of design with functionality
Deepikaa Jindal, who took up the challenge to spread out the arena of stainless steel from kitchen shelves to your entire house and office, started the brand in 2003.

Today arttd’inox is one of the few Indian homegrown brands, which signify luxury & lifestyle. In a span of couple of years, arttd’inox has carved a niche for itself within the lifestyle segment by becoming India’s premier Stainless steel home segment product manufacturer and retailer.

arttd’inox produces over six categories of designer stainless steel products viz. home décor, bar range, dining range, beverage range, cookware, office accessories.

In an industry where steel is considered durable and not designer, arttd’inox was set up with the objective of creating exclusive and designer stainless steel lifestyle products, which are synonymous with quality and functionality. The product range redefines the dimensions of traditional steel in India, which have been creatively designed in combination with ceramic, wood, acrylic and various other materials to not only enhance its aesthetic appeal but make it functionally effective as well.

As per the published data, India ranked 15th in the world in having 1, 75,000 millionaire households. This is clearly evident that the kind of growth prospect the modular kitchen industry has to offer in India. One of the few main drivers are an increase in the number of residential projects, consequently, a rise in demand for customized kitchens.

The brand has been operating through an extensive dealership network across 15 cities in India, including metropolitans like Delhi, Mumbai, Bangalore, Ahmadabad and Pune among others.

Our endeavour is to make every kitchen unique, customized and one-of-its-kinds says KRK Reddy, one of the managing partners of the local franchise

Kitchen is an integral and most focused area of one's home in every sense. Thus the customer is demanding the best in functionality, colours, innovation, material and technology added Kumar Varma, another managing partners of the local franchise. And arttdinox fits the bill, he said.