Max Fashion Festive Collection 2016 Launch

Max Fashion, India's largest fast fashionbrand, today launched their festive collection with popular VJ, VJ Ravi, at Banjara Hills. Sporting the all new Tavish collection, VJ Ravi created a buzz among his fans and presented Max merchandise to the special guests for the occasion, underprivileged kids from Don Bosco NGO.

Speaking at the launch VJ Ravi said, "I am very excited to be a part of Max's festive collection launch. Max's festive collection resonates with every festive shopper in Hyderabad. Tavish, Max's ethnic collection for men, is beautifully designed to suit the modern consumer's needs."

"We are very excited to bring Max's festive collection to our fashion conscious consumers in Hyderabad. Festive time is when all our consumers step out to shop with the entire family, and we take pride in providing value fashion for each member of the family. We are also happy to announce the launch of exquisite coffee mugs and cups and saucer sets from SanjeevKapoor'sVirasat Collection as a part of 'Max Celebrates India' festive collection which will be available across all leading Max Fashion stores in India," said Mr. Vivek Sharma, Assistant Vice President, Max Fashion India, talking about the launch.

The festive season shopping indulgence gets a royal touch with Max’s Festive collection. Showcasing variety of ethnic Indian wear that draws inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom, Max’s festive collection special merchandises are designed for the entire family. Max’s Men’s wear introduces ‘TAVISH’, a one stop ethnic solution of chanderis, art silk and rich brocade embroidered kurtas to bandi jackets. The bright colours of voluminous skirts, traditional anarkalis, jewelled toned crop tops, vibrant coloured tiered kurtas and maxi dresses are a perfect way to brighten wardrobes. The cheerful ethnic collection for kids encompasses beautiful
chanderilehengacholis, maxi dresses and brocades. Max Fashion is exclusively offering a limited edition a pair of Coffee Mugs worth Rs. 599 and a set of 4 cups & saucers worth Rs. 1299 from the beautiful Virasat Collection by Sanjeev Kapoor as a free gift during the festive season on purchases of Rs 3,499 and Rs 6,999 respectively.

About MAX
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.