Oven Fresh – 'The Bakeries of Hyderabad' Book Launch

The city of Nawabs, Hyderabad has a book on its bakeries. Titled "The Bakeries of Hyderabad", the book is launched at Crossroads in Inorbit Mall today

The book was launched by Prince Shahamat Jah Nawab.

The book is published by "The Write Place--Crosswords Publishing House". The Write Place has published 17 books under its banner, across a range of genres.

Amongst the vibrant mix and endless surprises offered by Hyderabad, the bakeries in the city have been silent witnesses to change. Small, yet brimming with activity, these bakeries have been significant contributors to the economy, habits, rituals, and the social fabric of the city.

“This book is an attempt to chronicle DNA of these bakeries and also narrate their unique stories and home – grown strategies that have helped them survive in a radically different and dynamic contemporary environment. The humble Hyderabad bakery is little more than a place to pick up a snack or linger for gossip. They have evolved into social hubs as guardians of an exclusive legacy,” says Sandhya Balakrishna, author of the book.

The book attempts to give an overview of these enduring entities of Hyderabad and presents a mix of photo stories, interesting legacies of some of the bakery creations, profiling of some renowned bakers and a closure on the endearing life in old Hyderabad.

Bonus - Bakeries of Hyderabad includes recipes of the bakeries’ well known delicacies!! Bake away!

This book has been published by The Write Place – Crosswords Publishing House. Kinjal Shah, CEO comments, "We are bringing many untold stories alive through this publishing initiative. Crossword has always been a frontrunner when it comes to promoting the habit of reading - we encourage our customers to spend time in our stores to simply read, even if they may not want to buy anything. With The Write Place, we wanted to go a step further and provide a legitimate platform to writers and creators. So far we have published across genres – from run-of-the-mill fiction to spiritual self-help to biographies to colouring books for adults – and we plan to continue in the same vein."

The Write Place is the premier destination for authors to arrive with their stories, ideas and content, and see it being transformed into a finished book. Launched in 2014, this publishing initiative by Crossword Bookstores was started with the aim to enable aspiring authors to reach out to readers

About the Author Sandhya Balakrishna:
Writer and creative director, Sandhya Balakrishna has over fifteen years of advertising experience in top line agencies. A post graduate in English Literature from Osmania University, Hyderabad and a graduate of Journalism from Bhavan’s Institute of Communications, her passion for creating and writing has led her up many fascinating paths of which this book is one. Currently she is working on compiling a book of poems and a theme for her second book.