BlueStone Jewellery Showcase and Press Meet at Taj Deccan, Hyderabad

BlueStone Jewellery Showcase and Press Meet at Taj Deccan, Hyderabad

BlueStone launches Design Week

~ Dedicates a week to designs this December, presents 5 stellar collections over 5 days

Hyderabad, December 1st, 2016: India’s largest online jewellery retailer, BlueStone.com, today unveiled plans for its latest initiative – BlueStone Design Week, a celebration of design in jewellery. Charting an ambitious growth plan, BlueStone.com is sharpening its focus on new designs, technology, marketing and logistics, to transform the fine jewellery shopping experience in India.

The first edition of the BlueStone Design Week showcases 5 exclusive collections featuring diverse design inspirations from nature to gemstones to in-vogue styles. The collections include:
· Tropical Paradise Collection: An evergreen ode to the famed bamboo plant, the collection features a selection of finely crafted rings, earrings, chains and pendants in yellow gold accented with brilliant green stones.The delicate and graceful pieces stand true to the natural aesthetics of the bamboo, showcased in a contemporary design sensibility.

· Standing Tall: A selection of the finest earrings, this collection is an embodiment of glamorous and trendy long earrings. The collection showcases contemporary styles in a variety of gemstones such as diamonds, pearls, amethyst and more.

· Text Box: BlueStone.com in Andhra Pradesh &Telangana
• Hyderabad ranks 4th in markets for BlueStone.com
• Hyderabad , Vishakapatanam ,Guntur, Vijayawada and Kakinada are the Top 5 cities
• Average shoppers : Between 28 – 35 years
• Revenue growth – 100.11%
• Fastest moving categories are Earrings, Rings, Pendants and ChainsOne Two One: An avant-garde collection that celebrates the amalgamation of the dual tones of gold, this collection is distinctly modern in style. Designed with sharp geometric angles and structured curves, the pieces feature diamonds set in combinations of yellow and white gold.

· Showstoppers: A trulyextravagantcollection, the jewellery evokes memories of the brilliantly layered chandeliers of yore. Glittering gemstones accent the intricate earrings to createfashion statements in style and splendor.

· Florentine: Marquise cut tourmalinesin their myriad hues set in delightful floral clusters create a decidedly vivid collection. Statement rings, colourful earrings and sparkling pendants bring the rainbow stone to the forefront.

Commenting on the BlueStone.com’s Design Week, Arvind Singhal, COO, BlueStone.com, said, “Design innovation lies at the heart of BlueStone. With the launch of the Design Week, we are offering our customers the very best from the world of contemporary precious jewellery. Through this initiative, we are catering to the discerning customers who appreciate modern designs and fine craftsmanship.”

Speaking on the local market opportunity, Mr Singhal added, “With its strong heritage of excellence in jewellery design and production from the time of the Nawab’s, the Andhra Pradesh & Telangana regions continue to be a key market for fine jewellery. Hyderabad is currently the 4th biggest market for BlueStone across India and we have seen strong revenue growth over the past year, growing at 100%. We believe that we will see continued growth in the region with a strong base of young customers looking for a design differentiated and customer centric jewellery buying experience– both of which Bluestone.com excels in delivering.”

The Indian precious jewellery market which is currently valued at $60 billion is projected to cross the $110 billion mark in the next five years with contribution from online estimated to be in the $2 – $3 billion range. This can be attributed to the mark of trust consumers are now placing in jewellery E-commerce with BlueStone.com leading the segment.

About BlueStone.com:

Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Guarantee and Lifetime Exchanges. Shoppers can also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on service available in 18 cities which contribute about 20% to the business.