21st September, 2017, Hyderabad: Premium Men's innerwear company, VIP Clothing Ltd embarked on a new journey with the launch of VIP Regal and Frenchie Casuals designed to cater to the sensibilities of the Modernlndian man. Both collections cater to 2 unique consumer segments. VIP regal is a contemporary classic brand, crafted for the sophisticated taste whereas Frenchie Casuals targets the fashion oriented youth. The collections are designed keeping 'FIT' as the most important factor while retaining its aesthetic appeal and was unveiled by Mr.Yogesh Tiwari, CEO, VIP Clothing Limited and Mr. Kapil Pathare, Director, VIP Clothing Limited along with the attendance of more than 200 business partners of VIP clothing ltd.
Hyderabad being one of the most important markets for VIP, the event was hosted at Katriya Hotel & Towers in- Hyderabad, Telangana where the day began with a fun & interactive session for the distributors and a speech by the Director of the company followed by the unveiling of the two premium collection exclusively for the Hyderabad Market.
"As a company, VIP Clothing Ltd is constantly developing products to suit the needs of the modern consumers and the launch of the 2 new collections, VIP Regal and Frenchie Casuals is going to define the brands direction in the coming years as we are bringing international designs and fits while reviving the tone of the brand. As Hyderabad being one of the most important market for us, we are launching our new collections exclusively in this regions and aims to strategically maximize the outreach at PAN India level in the days to come. The launch embarks the beginning of a new era in the company's life," said Mr. Yogesh Tiwari, CEO, VIP Clothing Ltd.
VIP as a company has been at the edge of excellence when it comes to fit, fabric and quality factors. Both our collections are refreshing in terms of design and accustomed to the modernized feel. We have infused different flavors to cater to varied sensibilities of modern man who is not just fashion conscious but also comfort savvy. We hope our customers will love our new offerings like they have always loved our previous ones," said Mr. Kapil Pathare, Director, VIP Clothing Ltd.
"VIP is one of those iconic brands that have been special to me since childhood. I remember a few of the brand's ad campaigns and the name itself evokes a feeling of nostalgia for me. It is a feeling of honor and appreciation to be associated with the brand and be part of its milestone moment"
