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Rana Daggubati launches Radha TMT 500 Steel Bars at Novotel

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Hyderabad, December 09, 2017: Radha Smelters Pvt. Ltd, a city based six decades old company introduced Radha TMT 550 Steel Bars into the market. In a function held in HICC today, its brand ambassador, Maha Shakthishali, film star Daggubati Rana unveiled the product ceremoniously in the presence of 400 plus dealers and distributors from across the Telugu states.

The product comes from Radha Group founded by late Shri Radheshyamji Saraf in 1960s The legacy grew by leaps and bounds over time &the mantle is being continued by his sons Mr. Sunil Saraf and Mr. Suman Saraf

The newly launched Radha TMT 550 Steel Bars, according to Sunil Saraf, Chairman of the company are bars, that have various benefits over Fe 500 TMT Bars. Radha 550 TMT bars have higher load bearing capabilities and higher tensile strength which result in reduction of overall steel consumption thus leading to saving in cost of steel, transportation cost and material handling cost. Radha 550 TMT bars are ideal for coastal, marine bridges, tunnels, residential buildings, high-rise and RCC Structures.

These bars are easy to work with. They reduce construction and fabrication time by providing better ductility and bend ability. They offer superior bonding strength External ribs running across the entire length of Radha 550 TMT Bars provide superior bonding strength between the bar and concrete and fulfill Bond requirements as per IS: 1786-2008 informedSumanSaraf, Managing Director of the company.

Speaking further, the brothers added that our high quality standards and world class technology have catapulted Radha Smelters Pvt. Ltd. to being the leading manufacturer of TMT Bars, MS Squares, Design Squares, MS Flats. Design Flats, and MS Rounds.

Stringent testing and strict quality checks are the hall marks of the Radha TMT 550 Bars, added Suman Saraf. To ensure consistent quality, the physical & chemical properties of the TMT bars are tested in the Universal Testing Machine while the chemical composition of the raw material (MS Billets) is scrutinized by the Spectrometer states Sunil. This is achieved through pre-defined and random sample tests at every stage of the manufacturing process, he says.

Our Rolling Mills today are the leading manufacturers of TMT Bars, MS Flats, MS Squares and Plain Rounds catering to the growing markets of India adds both Chairman and Managing Director of

Our plant is situated at Shankarampet, Chegunta village in Medak district and in the industrial belt at Nacharam, Hyderabad. These full-fledged state-of-the-art manufacturing units include steel melting induction furnaces, fully atomized hi- speed rolling mill, continuous casting machine (CCM) and world class testing facilities to make high quality primary steel, they added.

According to Suman, Radha 550 TMT bars have higher strength than the conventional steel bars and hence would be useful in building hifch-rise structures. "Though Radha 550 TMT bars cost about 5% more than the conventional Fe 415 & Fe 500 TMT bars, the higher strength and load bearing capabilities result in reduction of steel consumption in building structures by upto20 per cent," he said.

The price of conventional TMT bars currently is Rs. 40,000 / ton

Radha Smelters Private Limited is amongst one of the renowned steel plants to adopt the highly acclaimed, revolutionary THERMEX technology from Germany We manufacture TMT Bars ensuring strength, durability and resistance. Apart from this, we also make sure that the bars we offer are in accordance with the requirements of builders, architects and consultants. These TMT bars offered by us are also known as 'Quenched and Tempered rebars' as quenching and tempering processes are involved in their manufacturing process.

India is among the top 3 steel producers in the world with production of around 100 million tons per annum in 2017 and the steel making capacity in the country is set to grow to 300 million tons per annum in the next 10 years. The TMT Steel Bars market is very crowded and dominated by many players. Radha Smelters Pvt Ltd. targets to be the leading player in the TMT market category with adoption of RADHA 550 TMT Bars.

The clients of Radha Group include some of the best builders and infrastructure companies in the country. They include Garden City, Muppa, Arya, Al Faraa, Ashoka Developers and Builders, Megha Engineering, Manjeera MJ Infrastructure, DS MAX, DSR Builders and Developers, NCC Urban and others. The products are approved by APMSIDC, SCCL, TSHB, TSPHC and many more.

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