Fourth Edition of COLORS Pinkathon Hyderabad 2018 – Inspiring Partners Bajaj Electricals Co-Sponsored by Sai Estate Consultants Chembur Pvt Ltd concluded successfully with over 6500 women participants
The Terrific Trio Poonam Metta, Vaishali Mane & Devyani Halder felicitated for finishing the Spirit of Pinkathon Vijaywada2Hyderabad 280 kms run in five days
An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, COLORS Pinkathon Hyderabad – Inspiring partners Bajaj Electricals Ltd. was held in the city on Sunday, 11th March 2018 at People’s Plaza grounds.
Visually challenged & hearing-impaired girls, Cancer Sheroes, acid attack victims, Baby-wearing mothers and senior citizens enthusiastically joined in the multi-category run across age group.
Breast feeding zone, green water stations, Tsunamika medals were offered to the participants.
The fourth edition of COLORS Pinkathon Hyderabad 2018 - Inspiring Partners Bajaj Electricals, India’s biggest women’s run concluded successfully with an overwhelming response of over 6500 women participatingfor the VWash plus 3kms, 5kms& 10kmsand 21 kms of the multi-category run held on Sunday, March11, 2018 at the People’s Plaza grounds, Hyderabad. A team of 150visually impaired girls, hearing impaired girls, Cancer Sheroes,Baby-wearing mothers and senior citizens enthusiastically joined the run as well.
COLORS Pinkathon - Empowering Indian Women, India's biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancerand other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman, Mrs.Sangitha Reddy , Apollo Hospitals and all the eminent dignitaries flagged off the multi-category run of the Fourth Edition ofCOLORS Pinkathon Hyderabad 2018 – Inspiring Partners Bajaj Electricals.
Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative. Said Raj Nayak, COO, Viacom18, “It is heartening to see thousands of women coming together in solidarity to participate in Pinkathon. Women play a vital role in our lives—whether at workplace or at home. We are firm believers of women empowerment, and feel that it is about time that everyone realizes this and urge more women to achieve greatness in all walks of life. We have always celebrated women at Viacom18, and will continue to encourage woman-power!”
Expressing delight on the successful conclusion of the fourth edition of COLORS Pinkathon Hyderabad2018 - Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Hyderabad once again for the fourth time. We were confident that the city and its people will support us and help make this run a humungous success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize ColorsPinkathon ineight cities. More than 6500 women participated today and ran the VWash Plus 3km, 5km, 10km and 21km distances. They ran in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deemed fit and kept them comfortable. The key is to be active and stay fit as well as get our mind to push our bodies beyond the comfort zone.Spirit of Pinkathon run is a city to city run taken up by Pinkathon ambassadors to spread the message that ‘If I can, anyone can.’ Similar such runs have been organised in the past from Mumbai to Goa, Bangalore to Chennai, Jaipur to Delhi and Mumbai to Pune. These three women have trained hard, over last two months and tested their physical and mental capabilities along with endurance. Half the challenge is already won with so much of preparation underway. I am indeed proud of them as for the first time Poonam, Devyani & Vaishali have run such a long distance of 280 kms over 5 days, away from their families and other commitments. I was pacing them throughout the run.”
ReemaSanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt Ltdsaid,“COLORS Pinkathon has touched and transformed lives of thousands of women who not only participate in the main event but also train under Pinkathon Forever through the year. It’s heartening to see the overwhelming response from the participants and our partners across the spectrum. This motivates us to not only do more in terms what we have to offer but also penetrate deeper in making the marathon bigger and better year after year. We would like to expand our footprint across India and internationally by targeting more cities and countries like Dubai, Singapore in 2018. Besides Hyderabad, COLORS Pinkathon have been organised in Bangalore and Kathmandu so far and will be held in various other cities like Kolkata, Delhi, Chennai, Guwahati, Mumbai and Pune in the year 2018. The multi-city national event received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated in 2017. Our various initiatives and interesting promo events like The Saree run, baby wearing mother run and cancer shero walk encourage women to participate in large numbers along with their friends and families.”
Anant Bajaj - Joint Managing Director - Bajaj Electricals Ltd.said"Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one's own health and well - being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”
The various Pinkathon mascots ofVWash Plus 3Km, 5Km and 10 Km categoriessuccessfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore. With the Pinkathon's one of a kind initiative, every single finisher of ColorsPinkathon Hyderabad 2018- Inspiring Partners Bajaj Electricalsreceived a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from thehealthcare partner Apollo hospitals and a free mammogram if the participant is above 45yrs of age. The benefit is also transferrable.There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.
COLORS Pinkathon Hyderabad received huge response from corporate sponsors like Colors, Bajaj Electricals, VWash Plus, Green Park Hotel , Marigold Hotel, Reebok, Enerzal, Apollo Foundation, Red FM, Bisleri. The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer.
COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.
About Maximus Mice & Media Solutions:
Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, SasuralSimarKa, Shakti…AstitvaKeEhsaasKii, Udann, ChakravartinAshokaSamrat, Swaragini, Kasam…TerePyaar Ki, Krishndasi, Kawach…KaaliShaktiyon Se, JhalakDikhhlaJaa, Comedy Nights BachaoTaaza, Nagin 2, Bigg Boss, 24, Shani and Dil Se…Dil Tak amongst others.
About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.
