Hyderabad, 16th June 2018: Voylla - India’s largest fashion jewelry brand today launched its first flagship store in heart of Hyderabad- Punjagutta L&T Mall. Voylla retails from both offline and online mediums including offline stores, website and the Voylla app. In the current fiscal year, it has opened more than 250+ stores all over India. Company is not only launching the store at L&T Mall, Hyderabad but will also be showcasing its latest collection Charminar.
The store was inaugurated by Indian Australian model and Telugu actress Ashima Narwal.
“We have opened our flagship store in Hyderabad understanding the changing fashion sensibilities of the customers, in which accessorizing plays a very important role. With an exclusive store here, we are spreading across the country in this financial year. As a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier I, tier-II and III cities.” Said Mr. Vishwas Shringi.
Company was started to create a niche in the lifestyle segment with a strong omni-channel presence. Voylla retails its own creation online through Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra. The start-up had opened its first flagship store in Delhi in December 2015.Voylla aims to launch 500 stores by the end of March 2019. In October 2015, Voylla had raised $15 million from the private equity firm Peepul capital and before that had raised two rounds of funds in 2012 and 2013 by Snow Leopard Technology Ventures.
With the latest launch – Charminar, Dark Lily, Phulkari, Rann Utsav, Ombre, Taj Mahal and Kantha, Voylla aims at letting every customer look as dazzling as their favorite celebrities. The company with its new ethos “Look The Part” has got wider spectrum of exclusively made theme based handcrafted Jewelry options for every mood and every occasion.
Along with women’s jewelry, Voylla has also expanded its horizons by launching a special segment of men’s accessories. From youngsters and hipsters who are experimental and adventurous, to the more evolved and serious buyers and even curious first-timers, well into their 30s or more, DARE has a mix of all kinds of customers who are sold on the idea and the quality of accessories on offer.
Voylla has also been awarded nationally as "Franchise of the Year 2017" and "Start-up brand of the year 2017-18". Voylla is one of very few companies in this segment with prestigious ISO certification.
About Voylla
What began in 2013 as an e-commerce experiment in Bangalore has grown into one of the most popular, omni channel fashion jewelry brands in the country.
With a robust online presence and an expansive retail presence of 250 stores, Voylla is just a click and a step away from its patrons.
Voylla has successfully introduced the concept of high quality, impeccably crafted jewelry at affordable price points- feat that remains unmatched in an increasingly busy segment. Voylla's other USP is the way it has taken cues from traditional art, crafts and narratives to create contemporary accessories for the discerning patron. It is the only brand with a versatile line of jewelry playing the sartorial companion to everyone.
