Hyderabad, November 9th, 2018: SSIZ International which is an Independent distributor of private beauty and lifestyle brands as well as popular global and Indian brands, today launches DEPOT and Ikonic Luxure in Telangana market at Mirrors Luxury Salon.
SSIZ International which has taken the rights of Italian based luxury grooming brand 'DEPOT' in India in 2017 saw an impressive response among the top luxury and branded salons in India with its high end presence in Maharashtra, Delhi and Karnataka, the brand is all geared to be launched in Telangana as well.
DEPOT celebrates the tradition of male grooming with a new and evolved perception of male beauty. A new brand dedicated to men's grooming from the evolved and contemporary approach. The sophisticated, yet simple, specific products that make up the Size, come from traditional formulas, becoming indispensable having true classics updated for today's man. DEPOT, made for the needs of man, recalls the original formulas of the first men's personal care gestures, reinterpreted in a modern and sophisticated key with state of the art technologies.
SSIZ International which also owns a vast range of India's best professional hair styling tools-lkonic, has also officially launched its new premium range collection 'Luxure'.
Ushering in the new hues of luxury, the grandeur of black and the allure of rose gold are here to change the face of luxury hair tools. As an ode to the refined and the elegant, the hues of luxury converge to give you a creation that's as much about substance, as it is about style.
Speaking over the launch of both the brands in Telangana market, Mr Rayed Merchant, Director, SSIZ International said, "We are glad to bring and launch an international brand in Telangana and especially at Mirrors Luxury Salon. Since many years we have been catering into the beauty products for women and getting many international brands to India. This is the first time we have got a male grooming brand under our banner in India. The demand for men's grooming market has seen a rise in the last few years because there is a rising growth to look well groomed, increasing per capita income, and rapid urbanization. Also as more than 50% of the population is under the age group of 30, the industry has huge local market. Moreover, rising urban middle class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020."
'The Ikonic Luxure collection is a true reflection of the extravagance, glamour and exuberant artistry that defines the world of modern hairstyling today. It's a collection that redefines the luxury quotient for hair tolls and will help the user stand out both in terms of the tools you use and the work of art it creates", added Mr Merchant.
Commenting on the launch, Dr. Vijayalakshmi Goodapati, Founder, Mirror's Luxury Salon said, "DEPOT as a brand caters to all aspect of men's grooming. In the constantly evolving Indian beauty industry, I see two distinct segments of male clientele; one who relies on barbershops for its no-fuss quick services, and, the other lot, who choose hairdressers for their precision at work, latest trends and the right styling products. This is where DEPOT makes a difference. It's the first brand launched in India where there is a product for all kinds of male clientele. The products available are right from the shaving & styling category to a full body range. Thanks to DEPOT, the men in India will now join the world in the revolutionary men's grooming club."
"Women love fashion and style, which can express in the best through style and a brand that resonates with the attitude a woman flaunts. When it comes to looking great, well-styled hair is probably the most important aspect. You can't go wrong with your hairdo lkonic Luxure hair styling products have a solution for all hair styling needs, whether one like to keep it simple or experiment, Ikonic Luxure has everything what today's styling world needs. This is the first time lkonic Luxure is entering Hyderabad and it's been a great experience so far. We all know how much women love styling their hair. And so does lkonic Luxurel They have an amazing range of hair styling products, I mean, everything to help style anyone's hair, the way they want it. And that's what I love about the brand", say Dr Goodpati.
With this launch SSIZ International has captured its South Eastern markets in India and looks forward for an amazing response from the consumer.
The products are also available for consumer purchase via the e-commerce portal i.ewww.depotmaletools.in and https://ikonicworld.com/index.php/luxure.html
About SSIZ International
SSIZ International is an Independent distributor of the group's private brands as well as popular global and Indian brands. This makes them privy to updated innovations launched with every changing need and trend. Agile responsiveness is what makes them the preferred partner of the select 3500+ salons and spas and the 350+ beauty stores pan India they cater to.
