Godrej Nature's Basket Launch, Hyd

Hyderabad gets its very own World Food Store:
Godrej Nature's Basket launches their first store in the city Hyderabad, October 13, 2011: Godrej Nature's Basket, a name that most food aficionados across the country swear by, added a new chapter to its journey with the launch and celebration of their first outlet at Hyderabad, in the posh ambiance of Banjara Hills (Rd. No 10). Hosted by Managing Director, Mohit Khattar, Archie Paranji and noted designer, Anand Kabra, the celebrated evening witnessed the creme de la creme of Hyderabad come together for a confluence of 'Food, Fashion and Art'.

The theme of the champagne do was Food Fashion & Art which truly lived up to its name! Elite socialite Archie Paranji transcended the guests through this captivating journey by beautifully blending the walls of art and fashion through the medium of food. Building on this unique concept, leading fashion designer, Anand Kabra shared his perspective- 'Art is Fluid'. The guests were given a peak into his 2011 winter-fall creations that were artistically rendered into intricately crafted Marzipan and food structures created by Nature's Basket food specialists.

Speaking on the launch at Hyderabad, Mr. Mohit Khattar, Managing Director, Godrej Nature's Basket said, "It is indeed a proud moment for the team at Nature's Basket as we take our initial steps in the Southern market with the launch of our stores in Hyderabad and Bangalore. Hyderabad is a multi cultural hub with residents from across the globe and local residents who are well traveled and knowledgeable. We believe that consumers here look for delightful gourmet goodies and refined shopping experiences that a fine food store like Natures Basket can offer".

Playing a perfect host, Archie Paranji said, "I am delighted with the extravagant collection of cold cuts, cheese and international food ingredients at the Nature's Basket store. While the store is spacious and has a wide range of food offering which will have the customer spoilt for choice, the experience is truly world class owing to an in store team of very friendly and trained food experts. I am extremely thrilled to have Godrej Nature's Basket that they have brought the taste of international cuisine to my city" .

Noted fashion designer and co-host for the evening Mr. Anand Kabra added to the excitement of the evening with interesting conversations on the synergy between food, fashion and art. Speaking on the occasion, Mr. Kabra said, "Being a gourmet food aficionado I was thrilled to hear Godrej Nature's Basket is opening up in Hyderabad. The theme of fashionable food really caught my attention. It was my pleasure to be part of this exclusive evening."

The sprawling 8000 sq feet store offers an array of exotic international food with dedicated sections for organic foods, cheese, bread, cold cuts and a soon to be introduced wine section. The store will also have a 'Live food Counter', where customers can get any dish of their choice prepared on request and relish the taste and flavor of the gourmet offering. The live food counter is a unique offering only available at the Hyderabad store. The wide range of products complimented with a team of friendly food experts ensures a brighter shopping experience for all food enthusiasts.

It was an extravagant evening with attendance from the cream of the society and a perfect rendezvous of elegant fashion, fine foods and intelligent art. The evening was graced by noted Personalities.

About Godrej Nature's Basket:
Godrej Nature's' Basket is a retail venture of the Godrej group and is today India's foremost retail destination for fine foods from across the World. Started in 2005 as a single fresh food store and transformed in 2008 as a gourmet destination, it has today morphed into a 16 store chain of premium Gourmet Stores strategically located at high street locations in Mumbai, Pune, Hyderabad, Bangalore, New Delhi & Gurgaon. The Gourmet retail chain boasts of stocking the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world. Every item on the shelves is handpicked from the very best that Europe, Australia, Asia and the US have to offer. It caters to the refined needs of up-market urban consumers for irresistibly authentic world food and ingredients.