The Birth Place Press Meet

Overview
Founded by Tarun Siripurapu, a young ambitious entrepreneur with a strong understanding of the dynamics of the healthcare industry, the Birthplace is a premium birthing facility established in 2011 at Hyderabad, Andhra Pradesh. The Birthplace was established with the intent to create a memorable experience of child birth for a mother and her family.

The Birthplace strongly believes that child birth is a unique event in one's life that requires clinical attention as well as focus on the mother's overall wellness and therefore follows an integrated approach that makes the delivery of a child a memorable, joyful arid hassle-free occasion.

Value Proposition
The Birthplace believes that pregnant women will greatly appreciate a service that provides -

High end clinical care in a facility focused on obstetrics: The Birthplace will focus on excellent clinical outcome in obstetrics with round-the-clock availability of doctors, trained nurses and all other amenities that make birthing a happy occasion. The warm and happy environment that the Birthplace offers will also contain dedicated labour delivery suites (LDRs), a team of senior gynecologists, neonatologists, maternal fetal specialists, anesthesiologists, and in-house pediatricians.

An integrated approach to pregnancy focused on clinical care and wellness: Keeping the needs of the mother and the newborn, The Birthplace offers a host of pre and post natal services including Neonatal Intensive Care Unit, Childbirth education sessions,
Yoga and Lamaze classes, Mother & baby exercises, Diet and Nutrition advice and counseling.

Recreational Facilities and Other amenities: The Birthplace also includes a multi- activity space, for Yoga, exercise and other activities for pregnant women, a play area for tots, retail space, and an in house cafe.

What differentiates the Birthplace from hospitals is the value of the overall experience - clinical and non-clinical. Not only does the Birthplace address the basic needs of the mother's anxiety - the fact that she wishes for everything to suit her personal needs but it also celebrates the family's single most important milestone by providing constant reassurance, reliability and convenience.

Target Segment The Birthplace is targeted at expectant mothers (predominantly between the ages of 20-35) and families who look forward to celebrating the momentous occasion of the birth of their child. They expect the best of standards inquality, experience and service and hence come to the Birthplace.