Kingfisher ULTRA Fashion Extravaganza Pre-Party at Hyderabad

~ A fun evening of music and fashion hosted by Designer Ishita Singh enthralls the crème-de-la-crème of Hyderabad ~

Hyderabad, December 22, 2012: Kingfisher ULTRA in association with Storm Fashion Company and renowned designer, Ishita Singh hosted the City of Nizams to a night of unbridled festivities as a precursor to the city’s biggest fashion extravaganza. Kingfisher ULTRA turned the heat up among fashionistas and the crème-de-la-crème of the city at the rocking pre-party of the Blenders Pride Hyderabad International Fashion Week that took place at Taj Vivanta, Tease.

The pre-party held at the lavish Taj Vivanta, Tease was an amalgamation of fashion, music, food and exuberance where the fashion fraternity and prominent personalities were seen partying till the Cinderella hour. While Kingfisher Ultra kept the brew flowing, DJ Tan Mahem got the crowd to dance the night away as he churned out popular mixes till the wee hours of the morning.

Among the few well known faces spotted having an ULTRA Good Time at the party hosted by designer Ishita Singh were super models, Diandra Soares and Binal Trivedi, Miss India World, Natasha Suri, Miss India International, Priyanka Shah, celebrity photographer, Sarath Shetty, renowned designers, James Ferriera and Krishna Mehta and many more.

Commenting to Kingfisher ULTRA’s association with fashion weeks, Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited said “Kingfisher ULTRA is a brand closely linked to urban lifestyles, where fashion is a key influencer. Kingfisher ULTRA extends the ‘Good Times’ to fashion enthusiasts at the Kingfisher ULTRA Pre-party, a perfect confluence of fashion, fun and glamour.”

About Kingfisher Ultra: It is for those who want the best and deserve the best. It is currently available in all major cities of the country. Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high-end brand from the house of United Breweries Ltd, Kingfisher ULTRA assures consumers the best quality in taste, packaging and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which gives a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent lifestyle genres like 'Fashion' in the form of associations with all leading fashion weeks such as LIFW, WIFW, HDIL Couture week, VHIMW etc.. The ‘Inspiring Fashion’ campaign of the brand not just highlights the association of the Kingfisher ULTRA with fashion through spectacular visuals & stunning models, but also makes the brand aspirational for consumers.

Kingfisher ULTRA is about people experiencing their next high in life. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.