Amala Akkineni at Satya Paul, Hyderabad

Celebrated Actress & Animal Welfare Activist Amala Akkineni joins Satya Paul team to welcome their newly appointed fashion director Masaba Gupta to Hyderabad

Hyderabad, 4th April 2013: Satya Paul, one of India’s most iconic fashion brands, recently announced the appointment of designer Masaba Gupta as Fashion Director for the brand. In this capacity, she will provide design direction for the prêt-a-porter and Satya Paul Signature lines, as well as the scarves and accessories ranges. Masaba presented her debut collection for Satya Paul at Wills Lifestyle India fashion week this month and the collection won excellent reviews from the media

On this occasion celebrated actress & animal welfare activist Amala Annikeni joins the Satya Paul team as the guest of honor, over a wine and cheese evening to introduce Masaba to the brand patrons. The event is being held at the Satya Paul store at GKV Mall, Banjara Hills.

“We are very pleased to have Masaba on board as it’s a perfect marriage of a legendary brand with a future-forward design sensibility that she brings to the table. We are eagerly looking forward to her first collection and are geared to support her in all possible ways,” said Sanjay Kapoor, MD, Genesis Colors.

“I am honored and humbled to be appointed as fashion director at Satya Paul, a brand that I have admired and have had an aesthetic connect with since I was a young girl. With this exciting yet challenging position, I hope to bring to the brand a lyrical and youthful image, keeping the aesthetic and soul of Satya Paul intact,” said Masaba Gupta.

“It gives me great pleasure to be associated with the launch of Satya Paul’s collection in Hyderabad. I would like to wish them all the very best and I am sure this collection will be a great success in our city ", said Amala.

ABOUT SATYA PAUL
Established in 1985, Satya Paul is India's premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brands has grown from strength to strength and is now present at over 30 locations in India, and select high street boutiques abroad. The brand's evolution from the first Indian designer sari label to a global brand for international couture rests upon the intrinsic value of proactive response to the entire universe it operates in, and not just the fashion fraternity.

Satya Paul Signature – The Satya Paul Signature series epitomizes the brand’s vision of discreet luxury with every creation made of stunning weaves, prints, embroideries, sensuous materials, and impeccable craftsmanship; a label steeped in history, art, and tradition yet delivering to a modern beat. Every creation in the Signature store is given undivided attention and made with the utmost care. A class apart, the Signature stores host limited edition collections from Satya Paul, as well as customization services. The first Satya Paul Signature store opened at the DLF Emporio Mall in New Delhi in 2008.

Website: www.satyapaul.com
Facebook: www.facebook.com/SatyaPaulIndia
Twitter: www.twitter.com/TheSPGirl

ABOUT GENESIS COLORS
Genesis Colors (P) Ltd. is Satya Paul’s holding company. It was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world, the company has also pioneered the concept of luxury retail in India. At present, Genesis Color holds Satya Paul, India’s premium lingerie brand Bw!tch, men’s brand Tie Rack London, and the multi-designer store chain Samsaara.

Website: www.genesiscolors.com

ABOUT AMALA AKKINENI
Amala made her debut in a Tamil film titled Mythili Ennai Kaathali directed by T. Rajendar, which was a big box office hit. Winning overnight fame, she charmed cinema lovers in a flurry of fifty films. She acted in a number of Tamil movies. Her performance in Pushpak and Agni Natchathiram are unforgettable. Amala is married to Telugu Film actor Akkineni Nagarjuna since 1992 and the couple has a son, Akhil. She is the stepmother of actor Naga Chaitanya Akkineni. Amala is the founder of Blue Cross of Hyderabad,[3] a non-government organization (NGO) in Hyderabad, India, which works towards the welfare of animals and preservation of animal rights. She is an environmentalist, teaches Yoga for women, and actively promotes communal harmony.