Sirish and Yaami Gautam at Jumpak Jumpak Thumpak Thumpak Flashmob at Prasads Multiplex, Hyderabad

Hyderabad,13 April 2013: This adrenalin charged season of Pepsi IPL, MAX the official broadcaster of the game will make sure that it is showbiz from the very word go. In keeping with its promise to always deliver the very best in innovative marketing, MAX has rolled out a complete plethora of marketing initiatives involving active participation from the viewers in 14 cities across the country. MAX recently announced its marketing campaign for the Pepsi IPL 2013 called 'Sirf Dekhneka Nahr where it roped in the famous choreographer Farah Khan to establish 3 unique signature dance moves created for the campaign, namely for a four, a six and a wicket. With the aim to see the nation grooving to these 3 distinctive signature dance steps, MAX is going all out to enthral its viewers with massive interactive and engaging activations in 14 cities across the country. These cities are Mumbai, Delhi, Kolkata, Bangalore, Pune, Hyderabad, Chennai, Mohali, Jaipur, Lucknow, Kanpur, Indore, Ludhiana and Ahmedabad. Leaving no stone unturned to make the PEPSI IPL 2013 a huge success, MAX also targeted Prasadz Mall in Hyderabad where the stunning Yami Gautham along with the handsome Sirish Allu also to performed along with the dance troop with dance flash mobs. Flash mobs will also be witnessed in other malls like Hyderabad Central and City Center. This activity was intended to encourage the crowd to join in, participate in the dance and learn the PEPSI IPL 2013 dance moves.

Commenting on the same, Mr. Gaurav Seth, Marketing Head, MAX said "Keeping in mind the crux of our campaign, we plan to upscale our activations for this season of the PEPSI IPL 2013 and take it to the next level. We had an exceptional set of activations planned out for Hyderabad. These ground activations will further reiterate and strengthen the thought 'Sirf Dekhneka Nahi; by encouraging the audience to participate in the dance to join in and celebrate every moment of the game from wherever they are throughout the PEPSI IPL 2013."

So gear up and watch out for these unique initiatives in your city as MAX goes all out to get you grooving to the snazzy tune of the Pepsi IPL 2013 'Sirf Dekhne Ka Nahi'.

About MAX:
MAX, India's No. 1 Hindi Movie channel, backed hY Sony Pictures Television viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster o - International (SPTI), provides its world's biggest entertainment extravaganza, the D1.F Indian Premier League (DLF 1PL). With "extraaa inning ,


MAX Changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made It an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as 'Ab Tak E3achchan', 'Maha Movie' and 'Mera Movie` have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.

MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.