Honda launches Amaze in Andhra Pradesh

Honda launches its new family sedan Amaze in Andhra Pradesh

9 Forays into the diesel segment in the Indian car market with 151 i-DTEC diesel engine Amaze Diesel is the most fuel efficient car in the country with best in class power output.

Hyderabad, April 19, 2013: Honda Cars India Limited (HCIL), leading manufacturer of premium cars in the country, today launched its much awaited family sedan, the Honda Amaze for the Andhra Pradesh market. The Amaze marks Honda's entry into the diesel segment in Indian car market. Honda Amaze, offered as a perfect package for the current customer preferences, embodies the best of Honda's technologies to deliver great performance with unparalleled fuel efficiency in a spacious, comfortable and attractive looking form.

Honda Amaze has been developed at Honda R&D Asia Pacific Co., Ltd. located in Bangkok, Thailand following extensive market surveys in India on people's driving needs and lifestyles, India is the first country to launch the Amaze with Honda's latest i-DTEC diesel engine technology. The petrol model of the Amaze will be equipped with the acclaimed i-VTEC petrol engine.
Speaking on the occasion, Mr. Jnaneswar Sen, Senior Vice President- Marketing & Sales, Honda Cars India Ltd: said "Honda Amaze is a testament to Honda's excellence in technology, fuel efficiency, performance and design and will redefine the concept of 'family cars' in India. With the launch of Amaze equipped with the best of both petrol and diesel technologies,we are expanding and reaching out to new customer segments with the Brand Honda promise. Our first national campaign for Honda Amaze aims at creating a bond with Indian families at large and how Amaze offers them the transformation they are looking for."
The All New Amaze powered by the 1.514 cylinder DOHC i-DTEC diesel engine is the most fuel efficient car in the countrywith a certified mileage of 25.8 km/I, as per test datain line with the objective of producing more power along with high torque at low rpm, the 1.5L diesel engine of Amaze gives best in class max power output* of 100PS@3600rpm and 200Nm of torque@1750 rpm that makes the car so enjoyable to drive. The 1.5L i-DTEC engine has been developed exclusively for India considering Indian driving conditions and is based on the Honda's latest 'Earth Dreams Technology' realizing both excellent driving performance and offering matchless fuel economy.With an all aluminum cylinder head joined to an open deck engine block, it is the lightest engine in its torque performing class. The use of lightweight crankshaft and a number of friction-reduction technologies help to control friction in a diesel engine to gasoline engine levels.

The 1.2L 4 cylindet SOHC i-VTEC petrol engine successfully delivers maximum output of 88PS@6000rpm and Torque of 109Nm@4500 rpm, while giving an impressive fuel economy of 18 km/I for MT and 15.5 km/I for AT as per test data. The emission from the Amaze meets the stringent Bharat Stage 4 emission standards.

The grand concept for the all new Honda Amaze is Smart Micro Limousine which reflects values of stylish design, compactness, manoeuvrability and class leading space. The Amaze design takes Honda's "man maximum machine minimum" concept to a new level, maximizing the space available for people and minimizing the space required for mechanical components. Exceeding customer's expectation, the efficient packaging of Amaze adopts a right balance between Rear occupant space and Trunk room which helps to achieve one class above interior spacewith significantly superior Knee Clearance, Head Clearance & Leg room inside cabin and offers a class leading boot space of 400L accommodating 2 piece of medium size luggage and 2 piece of small size luggage.

The Amaze's Advanced Compatibility Engineering"' (ACE'') body enhances self-protection while mitigating damage to other vehicles in the event of a collision. The Amaze features host of Honda's active and passive safety technologies including Dual SRS airbags, Anti-Lock Brake System (ABS) which prevents wheel locking, Electronic Brake Distribution (EBD) which enhances braking performance, Pretentioner seat belts with load limiters and impact mitigating headrests. The ABS with EBD is being offered as standard across all Diesel and AT variants.The front body structure of the Amaze is equipped with Pedestrian injury mitigation technology designed to absorb impact energy.

The Amaze is available in 4 grades offered in Petrol and Diesel variants — E, EX, S and VX with Manual Transmission. Additionally, the Amaze will be available in Automatic Transmission in S and VX petrol grades.

Honda Amaze will be available in six exciting range of colors — Majestic Blue Metallic (New and exclusive), Carnelian Red Pearl, Urban Titanium Metallic, Alabaster Silver Metallic, Crystal Black Pearl and Taffeta White. It comes with a 2 years or 40,000 kms warranty as standard value for all customers.

Speaking about the after sales support, Mr. Sen added, "In order to ensure a strong after-sales support, Honda has introduced a special 'Honda Care Maintenance Package' for Honda Amaze. This is being offered at an attractive and competitive price of Rs. 9, 996 for Amaze Petrol and Rs. 15, 375 for the diesel variant which is valid for 2 years or 40,000 kms."

Honda Amaze is being manufactured at HCIL's facility in Greater Noida, U.P. with localisation level of more than 90%. The body panels, critical engine components for both i-VTEC and i-DTEC engine and Manual Transmission are being manufactured in-house at HCIL's Tapukara facility and are supplied to Greater Noida plant.

Bookings for the car started from the ft April 2013 and the deliveries of Amaze have begunfrom 11th April 2013through company's vast distribution network of 150 dealers in 97 cities across the country.

HCIL is continuing to expand and strengthen its dealer rietw-ork which is hkeh, to go up to 162 facilities in 102 cities by the end of 2013 — 14.

Prices
Ex-Showroom Hyderabad:

Petrol:-

• EMT- Rs 5,08,000
• EX MT- Rs. 5,34,000
• SMT- Rs, 5,72,600
• VXMT- Rs. 6,70,000
• SAT- Rs.6,72, 000
• VXAT- Rs 7,62,000 Diesel:-
• EMT- Rs,6,18,300
• EXMT- R5.6,42,880
• SMT- Rs.6,76,600
• VXMT- Rs. 7,71,000

About Honda Cars India Ltd
Honda Cars India Ltd., (HOL4 leading manufacturer of passenger cars in India was established in December 1995 with a exrirnitment to provide Honda's Latest passenger car models and technologies, to the Indian customers.

HOL has two state-of-the-art manufacturing faaTtties at Greater Noida, UP and Tapukara, Distt. Alwar, Rajasthan.
The companys product range includes Honda Brio, Honda City, Honda Accord and Honda CR-V which are produced and assembled at the Greater Nokia facriny. Honda's models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliabilitN and fuel-efficiency.

The company has a strong sales and distribution network with 150 facilities in 97 cities spread across the country.