Garnier Men and Sunrisers Hyderabad come together to PowerLight Villages

Hyderabad, 20th April 2013: The city of Nawabs was in for an electrifying weekend as Gamier Men and the Sunrisers Hyderabad took over City Center Mall for a unique initiative called PowerLight a Village. Standing true to its tagline 'Take Care', Gamier Men along with Cameron White, Ishant Sharma and Dale Steyn launched this social campaign with an aim to light up hundreds of villages in India that are without any electricity. All three Sunrisers Hyderabad players — Cameron White, Ishant Sharma and Dale Steyn rode the PowerLight a Village bicycle in the mall and contributed their bit towards this cause. Gamier Men along with the Sunrisers Hyderabad created a great opportunity for fans to meet the cricketers in person, get fantastic grooming tips from Gamier Men and contribute to a good cause at the same time.

Gamier Men, a pioneer and driver of innovation in skincare for men had earlier announced its partnership with Sunrisers Hyderabad as their official grooming partner for the first time this season. The Sunrisers Hyderabad cricket warlords — both Indian and International will use personal skin care and grooming products from Gamier Men all through this season of the Indian Premier League.

Nathalie Gerschtein, General Manager, Gamier said, "Gamier is a green brand at heart and it has been our endeavor to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. Gamier Men has enjoyed great success in India and we are pleased to take a step forward and contribute to our society willingly. We have initiated this campaign in order to spread light across the less fortunate, remote areas of India by using natural resources like solar energy. Our consumers need not have to contribute anything in cash or kind, just their support towards the initiative online, will help the team light up another village."

Cameron White, Captain of the Sunrisers Hyderabad said, "We understand that cricket is almost like a religion in India. As cricketers we believe that we reach out to a vast set of audiences across the country almost every single day. We are very glad to get this grand platform to educate people about the plight of millions of Indian villages that survive without any electricity. Through our small contribution, we hope that we can influence maximum possible participation from our fans and supporters across the nation. As sportsmen we are proud to collaborate with Gamier Men to promote such a noble cause that will light up thousands of lives. We believe that each of us can make a small yet impactful difference in many lives."

Satyaki Ghosh, Director, L'Oreal, Consumer Products Division, India said, "Gamier has taken a wonderful step by keeping up to their tagline 'take care' and initiating a fruitful social campaign. 'PowerLight a village' is a great message especially for the youth of the nation. According to us, we feel that if we can work efficiently with our conscience and consumers, then we can make our society a better place to live in. 'PowerLight a village' will help us spread smiles and bring light by using renewable sources of energy like solar energy. Consumers are invited to make a difference in simple and multiple ways like actively participating In digital forums like Facebook and Twitter and also pedaling on cycles that will be placed at some locations in the city."

The Gamier Men Powerlight a Village campaign will provide villagers with one solar lamp that also has an in-built mobile charging unit, 1 solar tube light and 1 solar panel to charge their equipment. In a country like India which receives 300-325 sunny days a year, these units will help villages get continuous supply of electricity. The campaign aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Gamier Men in the identification and electrification of lightless villages across India using solar power.

Cricketers are always on the move and the weather conditions keep changing from time to time. Be it Hyderabad or Jaipur, our cricketers who are always on the move, need to pay special attention to their skin and body care needs, due to the extreme weather conditions in our country. The constant exposure to heat, sun, dust, dirt and pollution causes several issues like skin tanning, oily skin, dark spots, body sweat and odor. Gamier Men offers an extensive product range of face washes, moisturizers and deodorants that is the perfect solution for the above problems. Gamier Men caters to the players' grooming needs thus leaving them feeling fresh all day long.

This IPL Season stay groomed with Gamier Men and help PowerLight a Village just like the Sunrisers Hyderabad!!!!