“AUSTRALIAN LAMB CULINARY EXPERIENCE” IN INDIA
Premium Australian Lamb launched in India
Thursday, 23 May 2013: The Australian Trade Commission in partnership with Hyatt Hotels; Mulwarra Export Pty Ltd, Australia; Meat & Livestock Australia and Treasury Wine Estates, Australia are organising the “Australian Lamb Culinary Experience” - a 4 city Australian lamb promotion between May 18 to June 9, 2013 at Hyatt Hotels in Chennai, Hyderabad, New Delhi & Mumbai.
The lamb promotion campaign is being organised coinciding with the launch of premium Australian Lamb in India by Mulwarra Export Pty Ltd, Australia
The lamb promotion comprises of
• A series of chef’s round tables, and a
• Lamb specific promotion activity with Hyatt Hotels, Chennai, Hyderabad, New Delhi & Mumbai
Chef’s Round Table
Chef’s round tables featuring executive chefs from leading hotel groups in Chennai, Hyderabad, New Delhi & Mumbai are being organised. The Chef’s round tables involves the demonstration & tasting of dishes around dinners featuring Australian lamb expertly paired with Penfolds, Australia’s iconic wine brand.
Lamb specific promotion activity in Hyatt Hotels
An Australian lamb menu will be on offer at the Hyatt Hotels at their all-day dining restaurants in Hyatt Regency Chennai, Hyatt Regency Delhi, Park Hyatt Hyderabad and Grand Hyatt Mumbai during the promotion between May 18 to June 9, 2013.
Lamb Promotion
The lamb promotion will be hosted by Mike Tafe, Corporate Chef, Mulwarra Export Pty Ltd. Paired with Penfolds, Australia’s iconic wine brand, Mike will take the diners & chefs on an epicurean journey of Australian lamb to demonstrate its versatility, taste and quality. Mike has conducted Australian food promotions across South East Asia, North Asia, Europe and the Middle East for Mulwarra Export Pty Ltd for the past twelve years
Australian Sheepmeat
Australia is one of the world’s largest sheepmeat exporters. The Australian sheepmeat industry has earned an enviable reputation globally due to its commitment to producing consistent, safe and quality sheepmeat.
Australia has developed a series of integrated quality assurance programs that are part of Australia’s commitment to quality, safety and integrity. The Australian sheep industry and all levels of government have worked together to develop stringent standards and systems, designed to ensure the integrity and traceability of the product.
All export licensed processing plants operate on world’s best practice and all export abattoirs operates under HACCP quality assurance programs.
Speaking about the promotion, Mr Michael Carter, Trade Commissioner for South India, Australian Trade Commission said, “Australia is one of the world's leading producers of lamb and mutton, the largest exporter of mutton, and second largest exporter of lamb. “Australian lamb is of high quality and Australia's reputation as a supplier of safe, quality sheep meat offers enhanced customer enjoyment. When the hospitality sectors & consumers purchase sheep meat products from Australia, they are receiving products from one of the most stringently controlled meat industries in the world, with independently audited systems for animal production throughout the chain, including the transport, processing and export sectors”.
Around the world consumers enjoy Australian lamb as one of their staple meal ingredients, now consumers in India can too
According to Mike Tafe, “Mulwarra Lamb is all natural prime lamb sourced from the southern Australian state of Victoria, from its pristine lamb regions, which has some of the finest lamb producing country in the world, from specialist growers dedicated to their craft. It simply is the best, most consistent and flavoursome lamb that I have ever worked with. I visited the production facility last year and was amazed at the consistency of each carcase and cut that went through production”.
For more information on importing Australian Lamb, please email to
[email protected]
Mulwarra Export
Mulwarra is an award winning exporter of premium Australian meats and their Mulwarra branded lamb is supplied into over 30 different countries where it features widely on the menus in 5 star hotels. The company is committed to enhancing the experience of their customers and their consumers by delivering consistent, quality products reliably with an exceptional high level of service.
Mulwarra branded lamb is imported & distributed by Mumbai based Fortune Gourmet Specialities Pvt Ltd.
Treasury Wine Estates
Treasury Wine Estates (TWE) is a global wine company with a leading international portfolio of new world wines. The five foundation brands form the base of TWE’s passion for wine and are some of the most recognised and awarded Australian wines in the world including Lindeman’s, Penfolds, Rosemount Estate and Wolf Blass. TWE is the world’s largest pure-play listed wine company with over 80 brands. Treasury Wine Estates is promoting the “Penfolds” brand during the Australian Lamb promotion.
Meat & Livestock Australia (MLA)
Meat & Livestock Australia (MLA) is a producer-owned company that delivers research and marketing for Australia's cattle, sheep and goat industries. MLA's mission is to create opportunities across the cattle, sheep and goat supply chains by optimising the return on collective investments in marketing and R&D.
MLA works to maintain and improve market access, grow demand for Australian red meat, increase productivity across the supply chain, and promote industry integrity and sustainability. MLA provides services, tools and information that create tangible benefits for livestock producers that flow back to the farm gate.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites® brand names and have locations on six continents. Hyatt Summerfield Suites is being rebranded as Hyatt HouseTM. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Vacation Club®, which is changing its name to Hyatt Residence ClubTM. As of June 30, 2012, the company's worldwide portfolio consisted of 492 properties. For more information, please visit http://www.hyatt.com
For more details of the participating Hyatt Hotels please visit
Hyatt Regency Chennai - http://chennai.regency.hyatt.com
Hyatt Regency Delhi - http://delhi.regency.hyatt.com
Park Hyatt Hyderabad - http://www.hyderabad.park.hyatt.com and
Grand Hyatt Mumbai http://www.mumbai.grand.hyatt.com
