Ash Music Factory launches Rim Jhim Song

IT Professional turned Music Composer Ashwin Palaparthi's latest Hindi Album to come out soon under Ash Music Factory banner

Ash Music Factory launches latest music composition "Rim Jhim" Song composed on the onset of monsoon

Hyderabad, June 18: People eagerly wait for monsoon. People bid hot summer and welcome the cool rainy and wet season. Wet season is the time to plough the fields. Vegetation grows substantially, leading to crop yields late in the season. It is the season when air quality, fresh water quality improves. And needless to say, rain is regarded as a long awaited lover coming back by many people. Rain has a unique rhythm and a melody in it and every music composer embraces it through a new tune.

Rim Jhim is a new song composed on the onset of monsoon, from Ash Music Factory.

It is composed by Mr. Ashwin Palaparthi, a seasoned IT professional turned Music Composer. The new song composed on the onset of monsoon is sung by Tamara Menon from Dubai and Penned by Saba Yunus from Kanpur.

Ashwin overheard a group of girls eating pani-puri in front of NIFT campus near Hitech city arguing the likelihood of raining pre-monsoon, captured their emotions and weaved a tune, which was then worded by his lyricist friend Saba. Tamara who is a budding bollywood singer joined to render her voice.

The lyrics of the first stanza (mukhda) in the song are as follows:
Rimjhim giren boonden Abr se mere yar Thandi hawa ne, Chheda ye kaisa saaz Behka ye alam, Hua dil bekarar Dhadkan hai madhdham, Saanse be ikhtiyar Kehta hai mausam, Bheeg na mere sath Jhoome is faza me, Jiyen ye barsat....

Video footage of the composing and making of the song goes along with the visual. Locations include Ash Music Factory, Hyderabad and EmSquare Studios, Mumbai. Among many songs composed by Ashwin, this latest composition is far superior in its quality and music sense. Adding more about it Ashwin said Rim Jhim is a timely Hindi song that sets the beginning of a new era in Hyderabad private music. South meets north! The song is about Rain launched on the set of the monsoon expressed through mix of Hindi and Urdu lyrics and sweet melodious composition. Launched as part of the forthcoming album which will have a variety of music ranging all spheres of life.

Ashwin Palaparthi said, "Rim lhim is a timely composition and is perfect hot coffee to enjoy along with rains.., thanks to the entire team from the Lyricist Saba to Singer Tamara Menon to Keyboard Pavan to Rhythm Chanti to Flutist Ramachandra Murthy to Violinist Thyagarajan for augmenting the tunes and beats from my heart".

I will make a sincere attempt to make Hyderabad too as a hub for creating Hindi Music as most of the people here speak and follow the language and enjoy Hindi Music, said Ashwin.

The lyricist Saba is a lecturer, social worker and a lyricist from Kanpur. She has been felicitated by Chief Minister Akhilesh Yadav for her excellence in poetry. She says... "Ashwin's tune has become an obsession for me and lyrics came out naturally. Our discussions unfolded into the song's lyrics without the need for too much imagination. I feel an eternal bond working with Ashwin. I am confident that he will be among the top music composers from India in the course of time, and for me, he is my A. R. Rahman :-)".

The singer Tamara Menon, originally from Dubai and now in Mumbai, is a professional playback singer who started training since the age of 4. She has sung in International albums and performed in different shows. She says... "The most impressive part of the Rim Jhim experience was watching him start from just a tune to a completely finished song that comprises of so many instruments and moods with a complementing video that reveals the magic behind the song. Ashwin knows exactly what he wants and he'll make sure he doesn't compromise on any level to get it to his taste. Can't wait to sing his next song!"

33 years old Ashwin Palaparthi was in software testing industry before getting full time into music composition. He built and sold his company ValueMinds to AppLabs (AppLabs is sold to CSC). He is passionate to become a music director. His earlier compositions include 'Nuvvo Kala' and 'Piz... Vinadciu'. He reacted to Delhi Rape incident and brought out song "Ab aur nahi, ab aur nahi' He also composed a Signature tune for Senior Citizens earlier. He quit software testing to dedicate his time for composing professional music and is signing up for film music soon.

Ashwin Palaparthi is soon launching multiple Hindi songs in the label of Ash Music Factory. Ashwin Palaparthi is also soon launching a web application that acts as a "Box Office of trends in social networks" for the Indian film fraternity (by name 'ApnaBoxOffice').

Ashwin is a self taught IT Professional, likewise a self-grown Musician.

Music is in my central nervous system. Impulsive tunes just come out. I have not learnt music formally. I am a self-taught composer. Music Director Illaiyaraja, though I never met him, is my inspiration (and to several composers in the world).

The video song can be found in YouTube AshMusicFactory channel, and in cdbaby.com. It will be soon available in iTunes.
Issued for and on behalf of Ash Music Factory by: D. Ramchandram, Solus Media, Mobile: 9848042020