Volvo Cars launches V40 Luxury Hatch in India

Volvo Cars launches V40 Luxury Hatch in India With an aggressive INR 24.75 Lakhs to compete in the entry level luxury
segment

Volvo Auto India today announced the launch of the ai-new V40 in India. The aft-new Volvo V40 features a luxury look and feel that emphasises the aura of a compact car wth large-car content: and characteristics. Adding several new high-tech features to a ful deck of safety and support systems from larger models makes the V40 the most InteJSSafe car in the segment

The new V40 continues to offer luxury, features and style in a compact package. The new V40 will be available in D3 Kinetic and D3 R-design, 6 Speed Automatic transmissions with dass-teading 150HP and a whopping 350Nm torque.

2 variants launched today, V40 Kinetic at Rs. 24.75 Lacs (Ex-showroom, Delhi) and the V40 R-Design at INR 27.7 Lakhs (Ex-showroom, Delhi') the Volvo V40 will be retailed through Volvo dealerships across the country starting today. The dassac V-shaped bonnet is further enhanced by bolder expressive lines. The high-gloss grille is low and wide in order to create a sporty, dose-to-the-ground feel. The lower opening is surrounded at the comers by sculpted bodywork, stretching from one wheel arch to the other. The sculptured comers not only add character, they also direct the airflow to improve aerodynamics.
Tom von Bonsdorff, Managing Director, Volvo Auto India said,1! am excited about introduang V40 on the Indian roads. V40 represents a model which is premium in design, features, technology and safety redefining the compact luxury offering in the segment It is way ahead of the competition when it comes to intelligent acddent prevention and mitigation. The car will bring in new impetus to our growth strategy in India.

EXTERIOR
Wide shoulder and dynamic profile
The wide shoulder line stretches back from the headlamp with a sharp line to echo the rising beltjine. As it reaches the end of the rear door it sweeps up into an integrated "hook", inherited from the legendary P1800. The highlight continues rearward into a very full powerful section that resolves into the tail lamps.
The roof silhouette contributes to the impression of a car leaning forward - eager to take off. The car is finished with a dynamically sculpted rear to further emphasise its width and muscular stance, with the lower area "blacked out" to achieve an athletic, low and wide look.
Panorama glass roof - an enlightening experience

The all-new Volvo V40 R-Design is available with a fixed panorama glass roof that stretches from the front windscreen to the backrest of the rear seats.

INTERIOR
Designed around people
The interior of the all-new Volvo V40 is designed around people with a strong emphasis on ergonomics, comfort and an engaging driving experience. The wide instrument panel, together with the fluidity of the door design, creates a spacious, "large-car" feeling. The interior is designed to offer the driver and passengers a spacious and relaxing atmosphere with a true Scandinavian flavour. The choice of materials and colours emphasises the luxurious feeling of quality and craftsmanship.

Adaptive digital display
The V40 is available with a fully graphic instrument cluster that expresses emotional functionality, always displaying the most important information in any given situation right in front of the driver. The driver can choose between three graphic themes: Elegance, Eco and Performance.

SAFETY & SUPPORT
Park Assist Pilot - making parallel parking easy
The Park Assist Pilot makes parallel parking easy and precise by taking over and operating the steering wheel while the driver handles the gearbox and controls the car’s speed. The car also comes equipped with preparation for Rear Parking Camera which can be installed as an accessory.
Pedestrian Airbag Technology - a world first

In order to mitigate the consequences if a collision with a pedestrian is unavoidable, the Volvo V40 is available with a Pedestrian Airbag, a world first. Sensors in the front bumper register the physical contact between the car and the pedestrian. The rear end of the bonnet is released and at the same time elevated by the deploying airbag.

City Safety - active up to 50 km/h
The V40 features the upgraded City Safety system. This system is active at speeds up to 50 km/h. The car automatically brakes if the driver fails to react in time when the vehicle in front slows down or stops - or if the car is approaching a stationary vehicle too fast.

PROTECTIVE SAFETY
• Side Impact Protection System - SIPS rapidly swings into action in the event of a side impact. It
reduces the effect of the crash by taking away the impact from the occupants and distributing it to
the body of the car. Also, the dual chamber side airbags spring up instantly to cocoon the occupant's chest and hip, while the discharged inflatable curtain (IC) protects the heads of both front and rear outboard occupants.
• Whiplash Protection - In case of a rear impact, WHIPS operates by cradling the front occupant to severely reduce neck injuries. The WHIPS equipped seat is outfitted with a metal piece that absorbs the energy from the collision and moves together with the occupant, while the headrest reclines to further lessen the effect of the crash.
• Driver Knee Airbag - When it comes to safety we have all angles covered. The driver knee airbag
is a newly fitted safety feature that immediately swings into action in the event of a collision. This
protects the knee and also acts as a considerable cushioning system to the upper shin of the leg. It is installed in the dashboard above the pedals and deployed together with the other airbags in the event of a frontal collision.
• Safety Cage - The Patented safety cage with high usage of Boron Steel is one of the best in the industry when it comes to withstanding impact.

Volvo Auto India
Swedish luxury company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars will be seen in West Delhi and Kolkata with a new dealership opening there.