Forevermark - Held a three day Interactive Conference in Hyderabad

Forevermark, the diamond brand with a promise of beauty, rarity and responsible sourcing, held a three day interactive conference from 21st July to 23rd July 2015 in the majestic city of Hyderabad to celebrate the brand and share its vision & growth strategy for the upcoming year.

The theme for this year’s Forevermark Forum was ‘Tomorrow At the Edge’.

The eventwas a massive success and was attended by over 100 Forevermark Jewellers, 14 Forevermark diamantaires, manufacturers and several other leadingjewellers from across the country.

With the aim to facilitate the stakeholders to place orders for the upcoming festive and bridal season.The Forevermark Forum 2015was transformed into a space for networking & nurturing strong relationships between partners and Forevermark thusoffering all of its participants the perfect blend of business and leisure.

The sparkling event also saw stunning jewellery pieces crafted from the trends of the year represented by ‘Intergalactic Future’, ‘Extravagant Reality’, ‘Mystique Nature’ and ‘Forgotten Stories’. The ‘Big Idea’ for the upcoming year, the Eternal Collection, rinspired by the sparkle of the stars was presented along with new expressions of previous ideas.

The new marketing campaign woven around the historic slogan, ‘A Diamond is Forever’ was unveiled at the Forum. Targeted at the consumers seeking diamonds of half a carat and larger.

The campaign will debut with a new television commercial, “Forevermark: A Diamond Is Forever” towards the end of this quarter. The campaign will also include print and digital media.

Forevermark also showcased the ‘New Age Viewer’, which wasdesigned to change the way diamond jewellerywill be sold in the near future. The New Age Viewer was created by the Forevermark Innovation Team to showcase the beauty and inscription on the diamond.

As the leading diamond company, De Beers conducted the ‘Diamond Acquisition Study’ (DAS) with the objective to explore and understand the diamond buying behaviour of the new Indian consumer.

Over 40,000 women across tier 1, 2 and 3 cities of India were interviewed and the progressive findings of the study were shared at the forum.

The research showed that amongst the elite, first preference was given for diamonds over yellow gold jewellery. Although it is believedthat purchase happens primarily for bridal jewellery, theDAS study showed that there is no seasonality in buying diamonds and women wore diamonds as an everyday style statement.

Mr .Stephen Lussier, CEO Forevermark commented, “India is an important market for us and we see tremendous potential here.

It’s a matter of pride for us at Forevermark to host the annual Forum for our valued partners and engage with them for their continued support and contribution to the success of the brand in India. The Forum serves as a perfect platform to exchange ideas & knowledge on the diamond industry and establish strong relationships with our partners& stakeholders to take the brand to the next level.”

Excited about the Forum, Mr. Sachin Jain, President ForevermarkIndiacommented, “The world around us is changing at an exhilarating speed and so are we. We are now present in over 170 doors.

As we grow our footprint in India, we at Forevermark are thrilled to conduct the fourth annual Forevermark Forum. Our aim is to ensure that we offer an overall perspective of the brand and the whole array of programs available to help increase customer connect, buying experience and improve sell through as we strongly believe that Forevermark is the future.”

Some of the leading jewellers who attended the event from across India wereTBZ, Joyalukkas, Orra, GRT, CKC, Malabar, M Notandas, Notan, AS Motiwala, Abaran, Neelkanth, VBJ, Tanishq, Gitanjaliamongst others. Apart from this, the forum also witnessed participation from key industry influencers, retail chain owners, independent jewellers and opinion makers who were interacting and sharing knowledge at the platform.

Amongst other highlights, the Design Competition was held for Forevermark Manufacturers & Diamantaires that witnessed some stunning designs and participation.

The three day Forum showcased interactive presentations on different aspects like Forevermark worldwide, Forevermark India, Beyond 4C’s of Forevermark beauty, Marketing, Retail & product and networking meetings. In continued tradition, ‘The Knowledge Series’ returned, to nurture ideas and perspectives outside that of regular business.

Present at the Forevermark Forum 2015 were two renowned individuals who have changed the way business is done - Mr. Sanjay Reddy, Vice Chairman of GVK and Mr. Mahesh Murthy, Founder of Pinstorm. These new age business entrepreneurs were chosen as speakers who shared their thoughts and insights on being future-ready.

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced.

Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.

FOREVERMARK INSCRIPTION & GRADING

Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond.

The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers.

It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond.

The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.