Healthy Heart Foods launches “Healthy Heart Foundation”

Hyderabad. 25th September 2013: Healthy Heart Foods, a leading edible oils company, today launched "Healthy Heart Foundation" with the objective to reduce the epidemic spread of heart diseases. The foundation will address the issue of misinformation and also help the underprivileged, by making knowledge freely available in an easy and understandable manner to suit the Indian way of life. It also will reach out to people who are suffering from heart diseases and help them connect with the right doctors and ensure they receive treatment at minimal cost.

According to the World Health Organization (WHO), Cardio vascular diseases, constituting mainly heart diseases & strokes are the number one cause of deaths globally. Addressing these diseases along with risk factors and other precautions has become a National priority. According to current projections, in rural and urban areas, heart disease has emerged as the largest killer especially in India. Another major concern noticed is an apparent increase in heart diseases among women. According to WHO, annually around three million Indian women are victims of heart related complications in India. The most perturbing factor is that it is affecting women in the reproductive stage. The main culprit revealed was low oestrogen level, followed by rapid acquisition of adverse lifestyles such as smoking (By both men & women], physical inactivity, improper diet, stress and much more, resulting in obesity, hypertension, and type 2 diabetes. The biggest challenge faced here is not only lack of knowledge but also the rising urbanisation which is leading to widespread deterioration of eating habits and sedentary living.

With the Healthy Heart Foundation the objective is to tackle this issue of misinformation among the public at large and create forums for a encouraging dialogue to reduce the spread and create awareness about the rising cases of heart diseases in the country. As a part of the Healthy Heart Foundation's drive, regular authentic videos comprising of interviews and talk shows by well- known cardiologists will be uploaded with information that can be understood by the layman. Following which, specialized teams will be also visiting schools and corporates to explain the risks and precautions of heart diseases in India.

Speaking on the occasion, Mr. Santosh Lohiya, CEO Healthy Heart Foods & Managing Trustee Healthy Heart Foundation said, "With cardio vascular diseases continuing to accelerate at an alarming pace, there is an urgent need to control it by spreading knowledge and making people aware about the epidemic. Healthy Heart Foods has always been in the forefront championing for better heart health consciousness in the community. As a step towards our commitment to the cause we are launching the Healthy Heart Foundation, a unique initiative with a primary objective to reduce heart diseases through dissemination of qualified medical information and spread awareness on the precautions for safe heart. This is our little effort to reach out to the underprivileged and help them with the right cure and care for heart diseases”

Commenting on the launch, Dr. Sunil Kapoor, Senior Interventional Cardiologist, Care Hospitals, said, "Healthy Heart Foundation is an exclusive initiative formed by Healthy Heart Foods which aims at reducing heart disease risks in people. It is very important to take good care of the human body, regular health and heart check-ups are a must for all to lead a happy and a healthy life. It's essential to keep your blood sugar level, cholesterol systolic blood pressure levels under control. We need to spread awareness across all strata’s of the society especially to the underprivileged to follow a healthy lifestyle. With Healthy Heart Foundation we not only aim to create better synergies to spread information and but also support people in maintaining a healthy heart through education and scientific learning"

Prof Dr. V S Ramchandra, Senior Consultant - Cardiology, Sri Sri Holistic Hospitals, said, “The formation of this foundation is sure to create effective programs to spread awareness on improvement of overall health and increase the standard for life. The secret of a healthy heart lies in the mental hygiene, be happy and be stress-free to live an overall healthy life. A holistic approach is essential with a combination of traditional Indian wisdom and modern medical practices to deliver utmost care with overall supervision. 1 heartily appreciate and congratulate Healthy Heart Foundation on this noble initiative."

About Heathy Heart Foods
Healthy Heart Foods was founded by Mr. Santosh Lohiya, under the guidance of the chairman Shri. Jagadish Prasad Lohiya. They have been manufacturing cooking oil, and been the favourite cooking oil brand for many households through generations. Healthy Heart Oil since its inception is Firmly committed to one single principle - ‘to provide healthy cooking oil of superior quality'. Following the same they use the world's best technology at their plants for refining cooking oil. This ensures the cooking oil we deliver comes with the Finest quality for you to cook
Healthy Heart Oil now manufactures Sunflower Oil and Rice Bran Oil - in a sophisticated Belgian Desmet plant. Healthy Heart Oil has always been in the forefront championing for better heart health consciousness among the society. They wrere in fact the first cooking oil brand to organize a health run 2000 that engaged eminent cardiologists and general public en masse to bring heart health awareness. Having been in the cooking oil producing sector for decades and as a token of their commitment towards realizing a healthy society; Healthy Heart Oil founded Healthy Heart Foundation.