Mugdha Godse walked the ramp for Designer Nitya Bajaj at 'Pune Fashion Week 2013'

Mugdha Godse walked the ramp for Designer Nitya Bajaj at 'Pune Fashion Week 2013'

Pune fashion week 2013

Resurrect- beauty of new life

Inspired by the interiors of Kloster Catherdral in Germany, the collection celebrates the beauty of its amazing architecture, attractive frescos, marble and gilded gold walls. While it may appear domed and artificially lit, it is a hand trick as the light radiates inwards from several windows concealed behind a ledge, and the ceiling is in fact completely flat.

The church interiors inspire you to rejoice the beauty in life, feel regal and to appreciate the gift of living.

The baroque elements stand out in white carvings back-lit with paintings and murals in beautiful tones of copper, gold, maroon and crimson. Olive and ochre are two colors that caught my eye from within the underlayers.

The paintings in the ceiling are a high point of baroque style. We see the Trinity crowning the Virgin Mary as mother of the Church, and leading a procession of the faithful departed into the aspect of God.

In the entrance hall, we find symbolic representations of the Four Last Things (death, judgement, heaven and hell) and the four season which remind us of the passing of all things Earthly.

The main body of the church consists of an oval space interrupted by four large niches.

Angels are frequently depicted throughout the church, as in 1686 the monastery became part of the Bavarian Benedictine Congregation of the Holy Guardian Angels.

In this church, the mystical theology of St. Dionysius Areopagita with its main principles of purification, enlightenment, and unification, has found a powerful artistic representation.

THE COLLECTION
RESURRECT celebrates womanhood where romanticism and baroque elements are interpreted into the collection of swimdesses and evening gowns.
Angels depicted in the cathedral and the white arches in baroque carvings portray shades of white highlighted with floral embroidery and lacework. The pearl palette merges into shades of gold and copper with olive and ochre colors taken from the church frescos. These are depicted with intricate beadwork and sequins ending the collection in the palette of maroons and crimsons.

The entire collection celebrates femininity with alot of floral depictions in the collection in terms of threadwork, prints, digital printing and lacework. The collection also shares hints of transparency with fabric interplay by lace, tulle, georgettes, organzas and chiffons.

Profile
Fashion is an individual statement..a designer enhances that individuality with his/her signature…

Label NITYA BAJAJ celebrates WOMANHOOD..thefeminity, the elegance and the power of being a SHE…

A NIFT graduate (New Delhi 2008) and one of the eleven finalists of the reality show LETS DESIGN1, I specialize in eveningwear and statement neckpieces.

The brand has been designing for various bollywood celebrities like MinisshaLamba, Prachi Desai, BhavnaPani, AnjanaSukhani, SonalChauhan, VidyaMalvade,ReshmiGhosh, Riyasen, Raimasen, KalkiKoechlin, ShibaniDhandekar, Gauhar Khan, PayalRohatgi,KanishthaDhankar, Mallika Haydon and Vida Samadzai to name a few…

MAY 2010 saw KalkiKoechlin wear our draped piece in Harpers bazaar followed by our accessories being used on the cover of GLORIA fashion magazine. Actress SONAM KAPOOR chose to wear our STATEMENT NECKPIECE on the cover of ace fashion magazine MARIE CLAIRE JULY 2010.

Fashion magazines like Harpers bazaar, Elle, Marie Claire, Femina, Hello, Hiblitz and Stardust have been very encouraging in promoting not only our Fashion and Contemporary Indianwear but also our statement jewelry line..

During my internship with Orient Craft, one of the leading export houses, i had designed knitwear for brands like Zara, Abercrombie and Fitch, Next to name a few.

I hv worked with designers like PrashantVerma, PawanSachdeva, Pam Mehta in Delhi and have handled creative styling and brand aesthetics for the multi-designer store-Kimaya, New Delhi.

I also participated in LTB Mittelmoda pocket design competition (designing pockets for a denim company-limited edition)

I was one of the finalists of WILLS LIFESTYLE ‘THE DEBUT’ in 2008.

After graduation i worked as a free-lance stylist where i styled shoots for upcoming fashion photographers like SupriyoNath, Sachingothwal, Paramita Sharma, rannvijay, Rahul dutta, Suvodas, ViditSachdeva, CapilVerma, AshishChawla, Raj Chaturvedi,AnilChawla, Nitinbedi to name a few.

As the brand is very 'Glocal' in nature i.e international appeal with the underlying thread of indian-ness, 2008 got us our first international buyer, Mohommad Ali Shaik from LIBYA (which was an outright purchase) followed by buyers from AUSTRALIA and NEW ZEALAND.The brand has been handling personal clientele in Delhi,Mumbai, Chandigarh,Kolkatta and alot of NRI clients from UK,Australia,New Zealand, Dubai,Libya, UAE and Hongkong since past 2 years 6 months.i have been supplying to Melanie Webb in New Zealand, Mohammad Shaik in Libya, Sarah Wood and Susan West in Australia aswell.

Recently, a UK based accessory brand LABANTE has associated with us to do a special line of neckpieces for them.

JohnnyRocket, a world renowned jeweller has taken on the Nitya Bajaj range, which retails from £280 to £550 and incorporates abstracts including Swarovski crystals and assorted duke adornment techniques. Vanita Bagri, managing administrator of La Bante, said: “Johnny Rocket is a brilliant jeweller and I feel it’s the appropriate belvedere for the brand’s jewellery to be seen.” Clothes artist Elizabeth Lau has aswell best up the brand’s Nitya Bajaj collar necklaces for its pop-up boutique in London’s Carnaby Street, which will be accessible until Christmas.

Gloucestershire based clothes banker Qetty Bang Bang has also requested a special range to be produced byNitya Bajaj to complement their collection.
JULY 2010, label NITYA BAJAJ has tied up with SWAROVSKI to do a special line of jewelry and crystallized clothes for them. Also participated in their Jewelry expo- EPCH.

Surface texturing has always been a forte and playing with fabric has always been inspiring…maintaining the feminity, we have always created interesting surfaces by using embroidery as texture and portrayed movement by drapery…

The label represents multicultural, multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless, effortless, piece of art as clothing…the brand is synonymous with ethereal luxury…

SOLO SHOWS

FBAR: Have done the finale for the fashion event by BIG DADDY entertainment named FASHION FIESTA.

MANRE: Started the show with eveningwear womenswear line for TARAACHE ENTERTAINMENT.

ROHTAK: Fashion show for the launch of a music album.

LUDHIANA: Fashion show for the promotion of Gold souk,Ludhiana.

KOLKATA: Fashion Show and exhibition at the 'Saturday Club' in Kolkata for the launch of the brand MAYSAM

DELHI: Preview of the festive collection at Pepper, Chanakyapuri April 2011

DELHI: designed the outfits and accessories for Karma Model Calendar followed by a fashion preview at Harem, garden of five senses, which was unveiled by FDCI president Sunielsethi himself.

DELHI: participated in the fashion show with Shri Raj Mahal jewelers in collaboration with BEING HUMAN where Salman khan personally came to embrace the occasion and promote his forthcoming film READY.

DELHI: creatively designed show for ‘NO MARKS’ special range of products for teens, youth and 25+.

KanishthaDhankar, Pantaloons Femina Miss India world 2011 was the showstopper who is the brand ambassador to unveil the special range.

DELHI: specially designed extravaganza for VLCC anti-pollution product range, where the models sashayed down in peach and aqua tones to personify the product categories. The event was graced by VandanaLuthra herself and actor Zarine Khan.

DELHI: participated in the OLIVE FLEE in association with the ace fashion magazine COSMOPOLITIAN. The Editor of the magazine selected few accessory designers to showcase their product ranges!

The Editor NandiniBhalla supports our accessory range and is our muse too!

DELHI: participated in the SIGNATURE fashion party tour in JAIPUR where the models walked in specially designed eveningwear in the colors of the brand SIGNATURE to pay tribute to its regal presence.

DELHI: participated in the SIGNATURE fashion tour in DELHI,Florian where the models walked in specially designed resortwearn shades of white and orange to lay the main focus on the resort neckpieces!

MUMBAI: LAKME FASHION WEEK Summer-resort 2012 with ANJANA SUKHANI, GAUHAR KHAN, HAZEL KEECH, SHIBANI DHANDEKAR, VIDYA MALVADE and VIDA SAMADZAI as showstoppers wearing the collection graced the ramp.

PUNE: PUNE FASHION WEEK with ace designer VIKRAM PHADNIS and ABIL group where GAUHAR KHAN was the showstopper.

DELHI: designed resortwear for THE KINGFISHER CALENDER HUNT 2013