Project Blossoming' Jewellery Collection, Hyderabad

Project Blossoming' Jewellery collection to raise funds for the cause of girl child education to be showcased in Hyderabad

Hyderabad's Tibarumals Jewellers is part of elite group of India's leading jewellers coming together for the noble cause

Hyderabad's Tibarumals Jewellers is part of an elite group of ten world class Indian Jewellers under Project Blossoming, a creative jewellery initiative to raise awareness and funds for the cause of girl education. An initiative by international gemstone company Gemfields and NGO Nanhi Kali, Project Blossoming is a creative and philanthropic partnership with ten of India's leading jewellers. The project plans to raise funds through charity auction of stunning jewels commissioned by Gemfields and conceptualised and created by India's biggest jewellery houses declared Mr. Sanjay Gupta, Director, Tibarumals Jewellers; Ms. Anwesha Dutta, Marketing Manager, Gemfields; Mr. Jolly MC, DGM, Nanhi Kali Donor Servicing and Dr Preetha Bhakta, Head, Education Research & Learning Initiatives, Naandi Foundation here at Hyderabad today. They informed that the Project Blossoming Collection showcasing jewellery by India's leading jewelers will be on display on 2nd, 3rd and 4th of May 2014 at Tibarumals Jewellers store at Deccan Towers, Basheerbagh, Hyderabad.

The Project Blossoming collection will tour India, visiting each of the ten designer's boutiques and New York, before returning to Mumbai on 6th June 2014, where the collection will be auctioned by International auction house Christie's at an exclusive black-tie event. The proceeds raised from the sale will go directly to this very honourable cause, which aims to raise enough money to support a minimum of 2,000 girls. Bollywood Actress Chitrangda Singh is the global ambassador for Project Blossoming.

Giving details about the initiative, Mr. Sanjay Gupta, Director, Tibarumals Jewellers said that Project Blossoming collection contains one-of-a-kind high value, designer jewellery pieces designed by talented jewellers chosen from across India. The jewellery pieces are set with Gemfields' Zambian emeralds and Mozambican rubies and are inspired by the notion of blossoming. The series of ornaments are influenced by spring, new beginnings, blooms and floral motifs. Tibarumals Jewellers is very proud to be a part of this landmark, one of a kind collaboration of India's leading jewellers coming together for a noble cause through the Project Blossoming initiative, he declared.

Ms. Anwesha Dutta, Marketing Manager, Gemfields, world's leading supplier of responsibly sourced coloured gemstones informed that Project Blossoming believes that all children have the ability to flourish, and with love and support they will blossom to realize their full potential. The objective of the project is to raise further awareness and funds to support Project Nanhi Kali in building an educated and literate female population. The people of Andhra Pradesh are urged to support the initiative and the cause of girl education, he added.
The jewellery piece (necklace) conceptualised and created by Tibarumals Jewellers which is part of the Project Blossoming collection captures the instinctive joy of a clear spring morning. A Zambian emerald, Mozambican ruby and diamond necklace set in 18-karat white gold, it encapsulates a balance of elegance and exuberance with a rich assortment of four clustered row of Zambian emeralds and sparkling.

Mozambican rubies and diamonds is a testament to the beauty of nature, informed Mr. Sanjay Gupta. It is estimated to fetch between Rs.46 lakhs to Rs.55.5 lakhs (US$ 77,000 to 93,000).

According to the Government of India statistics, only 3 out of 10 girls who enter Class 1 complete Class 10. While enrolment rates of girls are improving marginally, dropout levels remain alarmingly high. At primary school level over 45% of girls dropout of school, which increases to over 73% by the time the child has reached Class 10. The reasons of the dropout are many ranging from not being able to afford uniforms, study materials or girls taking on responsibility of household chores, etc.

Speaking on the occasion Mr. Jolly MC, DGM, Nanhi Kali Donor Servicing said that Project Nanhi Kali was established in 1996 with the aim of providing quality education to underprivileged girls in India. Jointly managed by K.C. Mahindra Education Trust and Naandi Foundation, Project Nanhi Kali reaches out to over 90,000 young, underprivileged girls across nine states in India covering some of the most deprived, remote and difficult regions of the country. Project Nanhi Kali provides academic, material and social support to enable the girl child to attend school with dignity. Gemfields is partnering with Project Nanhi Kali through Project Blossoming to raise awareness and funds to support a minimum of 2,000 girls.

Apart from Tibarumals Jewellers, Hyderabad the other top Indian jewellers chosen from across India in the Project Blossoming include: Abaran Jewellers (Bengaluru); Amrapali (Jaipur); Anmol Jewellers (Mumbai); Hazoorilal (New Delhi); LalaJugal Kishore Jewellers (Lucknow); Mirari (New Delhi); Moksh (Mumbai); Narayan Jewellers (Vadodara); and Talwarsons Jewellers (Chandigarh). The Project Blossoming collection comprises of Necklaces, Earrings, Brooch, Pendent, Necklace and Earring sets, Bracelet, and Cuffs. All the jewellery pieces in the collection are high value, premium designer pieces.

Hyderabad's Tibarumals Jewellers comes from the Tibarumals family with a legacy of 75 years. Currently in the fourth generation, the family carries on the tradition of creating fine jewellery and honouring the trust and commitment to the customer. Tibarumals which opened shop during the Nizam's era have been jewelers for royalties, film stars, industrialists and art connoisseurs. In 2012, Tibarumal Jewellers became the only Jeweller from the state of Andhra Pradesh to win National Jewellery Award for Best Diamond Jewellery presented by the All India Gems & Jewellery Trade Federation (GJF), a national trade body consisting of manufacturers, wholesalers, retailers and exporters from all over India. Apart from winning the prestigious award, it was one of the finalists in three other categories too.