Gillette 'Because You Are A Role Model' Event with VVS Laxman and Nikhil
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Cricketer Dad VVS Laxman encourages men to be Role Models by displaying their inner steel values
~Tollywood star Nikhil Siddhartha was also present with his dad, his role model to encourage men in Hyderabad to display the right role model behaviour~
• 97% Dads in Hyderabad believe cricketers are role models for their sons
• 98% Dads in Hyderabad believe that their sons replicates the behavior of his favorite cricketer at home and while playing cricket
• 87% Dads in Hyderabad don't like cricketers sledging because their son is watching the game with them
Hyderabad, May 19th, 2014: Cricket being one of the most revered sports in the country, it is highly relatable to use it as an example for role model. Gillette’s consumer survey based on their initiative on Role Model Behavior called Men of Inner Steel has only further confirmed this fact.The Initiative which was kick stated in Bengaluru by Brand Ambassador Rahul Dravid and cricket veterans Anil Kumble and K. Srikkanth and later Delhi with Javagal Srinath, Ajit Wadekar and Venkatesh Prasad, moved on toChennai with an encore appearance by Venkatesh Prasad and first time appearance by his son Prithvi Prasad. This initiativeis now travelling to other cities with its next stop-over in Hyderabad.
In India, for every son, cricketers are the second role models, their dads being the first. In a recent survey commissioned by Gillette and conducted by Neilsen India across all major metros revealed that a cricketer’s behavior on the pitch can be equated to the behavior that young boys tend to sport while they are on the field. To further elaborate on the ideal values that make up inner steel and the ideals that one should inculcate not only while playing the sport but also by being a role model. Cricket veteran and Dad WS Laxmanalong with son Sarvajit Laxman and Tollywood’s rising starNikhil Siddhartha with dad Shyam Siddharthahad joined the event in support of the cause they firmly believes in.
VVS Laxman has been an inspiration for role model behavior to youth and men across the nation. His perseverance to follow through tough tests with integrity and nothing but passion and love for the sport he has been a part of has set an excellent example to trail. Leading by example, which is an undertone of the on-going Inner Steel’ initiative by Gillette, reinforces the role of the brand that promises and strives to deliver the best for 800 million men every day for over 100 years. Gillette defines inner steel as passion for winning and doing the right thing with integrity. It’s this unfailing courage to go further to perform the best which is at the heart of the brands history and has inspired game-changing innovation, product superiority and enduring success over the years including Fusion, MACH3, Vector. Guard etc.
VVS Laxman says “When I look at my son, soon to be a young man, I think about all the factors that could act as potential influencers and I wonder which habit or behavlor he will learn. 98% Dads In Hyderabad believe (hat their sons replicate the behaviour of his favourite cricketer at home and while playing cricket; this is something I can easily identify with as 1 see this in my own son. I stand with the 87% Dads of in Hyderabad that don't like cricketers sledging because their son is watching the game with them. I believe that such behaviour is very easily learned by children and it is the process of unlearning that is time consuming and tedious. Keeping this in mind, one must be mindful of their actions both on and off field. As a Dad of a young and impressionable son,I am glad Gillette has started this initiative which will make the cricketers realize the responsibility they have towards their fans as they are role models for not only my son, but also for men across the nation.”
Nikhil Siddhartha added, “My father is every bit my role model as he has imbibed in us the values of honor, justice and integrity which is what Gillette’s Men of Inner Steel campaign is all about. My father always taught us that there is no greater way than to honor your country, even at a small level, than by being true to your word and actions. For teaching me this, I am grateful and I’m sure this principle will serve me well through life’s journey .As an actor, our fans are part of who we are and so we must do everything in our power to engage them and influence them in the right way.”
Further to what WS Laxman said, Nikhil’s Dad, Shyam Siddhartha added, “I’ve always advised Nikhil that it is important to stay grounded while constantly in the spot light. One mustn’t let the glare of fame or popularity get to them at any time which could lead to unruly or un-role model like behavior. We as role models are the bearers of this torch which holds the flame of integrity and honor and is our responsibility to pass it on to the generations to come.”
To honor the Inner Steel’ displayed by men on and off the field for their team’s colors, Gillette has launched this new line of special edition INDIA engraved Razors that proudly displays the country’s name and colors. The Gillette Fusion and Gillette Mach 3 Razors will serve as a daily affirmation of a nation that stands proudly behind its players - wearing their colours on the outside, their Inner Steel within.
The Gillette Fusion special edition razor includes a range of features designed to enhance comfort and precision while shaving. These include:
• Stylish design: With the orange and blue finish, the colours resemble the team colours. Also, the India engraved handle showcases a fan’s dedication for the team.
• 5 Blade Shaving Surface: Gillette Fusion features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort.
• The Precision Trimmer™ blade: This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair.
• The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer.
• An Enhanced Indicator Lubrastrip; infused with Vitamin E and Aloe: fades from green to white, signaling when optimal shave conditions have been reduced.
• A new, modem razor handle: Provides enhanced ergonomics and gripping surfaces, enabling men to shave comfortably and safely with either the front or the back of the single shaving cartridge.
The New Special edition INDIA engraved razors are available in 2 models in the market.The price for The special edition Gillette FUSION is available at INR 299/- and MACH3 at INR 109/-.
‘Based on research conducted by Nielsen in 2014 amongst 600 respondents in India across Mumbai, Delhi, Chennai, Kolkata, Bengaluru and Hyderabad.
About Procter & Gamble India
P&G serves approximately 4.8 billion people around the world with operations in approximately 70 countries worldwide. P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India and its brands.
