In an endeavor to make a strong presence in South India, Intex Technologies, one of the fastest growing mobile phone company in India has roped in Tollywood actress Anushka Shetty as its Brand Ambassador for South India. The leading actress launched Aqua Style Pro, the new aqua range in a glittering event today.
The Tollywood sensation has been signed for 1 year. During this period, Ansuhka will be seen in the company's television commercials besides being the face of the company on a series of brand activations.
"It is a pleasure to be associated with Intex Technologies, a brand that is committed to delivering stylish & best-in-class products to its customers at an attractive price without compromising on its superiority. I am glad to be on board with Intex Technologies," said Anushka Shetty
Talking about the launch, Keshav Bansal, Director Marketing, Intex Technologies said, "Anushka is one of the finest actors who personifies style and elegance. She was our first choice and am glad that today we are sharing the stage with her. The association is a step towards establishing a huge connect with our regional audiences."
Speaking on the focus of the brand, Keshav said that, "After tasting success in other centers, Intex will now be focusing aggressively on establishing the brand in South India. Today, it's not just about a good product, customers look for celebrity quotient. Our association with Anushka will help us stand apart in the competitive market."
Commenting on the launch, Sanjay Kumar Kalirona, Senior General Manager- Mobile Business, Intex Technologies (India) Ltd. said, "The Aqua range is very popular amongst our target audience. The range stands for style and quality at affordable price points. Our focus will be on South India going forward, a market that is unique in its own way. Here, the mobile users are more informed and glued to technology. With Aqua Style range, we endeavor to provide them advanced technology at economical rates. We hope the customers like our products."
The all new Aqua Style Pro from the new aqua range has crystal clear display and the capability to delight users by offering them an ultra-realistic visual experience. Equipped with 1.2 GHz Quad core processor, the smartphone has an 8 MP rear camera and 2 MP front camera with advanced picture quality.
Intex Technologies (India) ltd., incepted in the year 1996 is a major player in India in mobile handset, consumer durables and IT accessories. A pioneer in technology, Intex Technologies has a PAN-lndia presence through its wide network comprising 29 stock and sales offices and over 800 service touch points. The company is known for its consistent policy of transparent, fair and ethical trade practices.
With years of innovation and invaluable asset of more than 2000 employees, Intex Technologies has established itself as a trusted name in the industry today. The company's flagship brand 'INTEX' covers 4 business segments which are mobile handsets, consumer durables, IT accessories and retail. The Brand exhibits an exhaustive portfolio of more than 15 product categories ranging from mobile handsets, multimedia speakers, LED TVs, washing machines to name a few.
The company has state of the art Centre for Research and Development in India and China which is well-equipped with modern equipments and is headed by highly qualified and experienced team looking after product design & development. These facilities ensure products are offered in line with latest global standards.
Intex's manufacturing domain comprises factories in India and China manufacturing diverse products.
Intex is an ISO 9001:2008 certified company. The company's operations are managed on a world-class collaborative business solution - SAP on a Virtual Private network.
Moving at a CAGR of 41.02 % over the last 3 financial years, the company has reached a turnover of more than Rs 20,000 million (2000 crore) in FY 13-14. The company clocked a phenomenal growth of 100% in its overall turnover in FY 13-14 over the previous year.
Sales are routed through a distribution network comprising 1100+ distributors and 40,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites.
Intex has global presence and Intex's products are available in more than 70 countries worldwide.
