Runki Goswami and Alice Rosario launches Max Fashion Festive Collection Launch, Hyderabad

This festive season leading value fashion brand Max celebrates India in all its diversity! From the pooja in the neighbourhood to the evening outing with friends, Max celebrates India as the country gears up to enjoy the festivities.

Max has unveiled its gorgeous Festive Collection today at the Max store in Begumpet, Hyderabad.

The festive collection was unveiled during the event at the store by the upcoming Music Director from the Telugu film industry, Ms. Runki Goswami and the Max Fashion Icon 2015 Winner, Ms. Alice Rosario.

The festive collection was launched in a dazzling fashion show showcasing diverse styles for all festivities..

Speaking at the launch, Vivek Sharma, General Manager, TS & AP, Max Fashion, said, 'This is a very exciting time for the region and we are very pleased to unveil our festive collection during these celebrations. It is a delight to have the gorgeous Runki Goswami and Alice Rosario on this occasion. The fashion walk showcased our collection beautifully."

Commenting at the event, Runki Goswami said, "Shopping is the best part before our festivals. I love the collection because it reflects our Indian culture - the use of traditional ethnic prints and designs.

I connect with Max easily as it portrays the origins of Indian ethnicity.

Stylish Hyderabadis can indulge themselves this festive with the Max Festive Collection I"Speaking on the occasion, the Max Fashion Icon India 2015, Alice Rosario expressed, “I am very excited to be a part of the launch and the new range is just right for the season's festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping."

The new festive collection is inspired by Indian arts and crafts. The prints and textures draw inspirations from the rich heritage of Indian textiles. The collection has a range of beautiful garments embellished with ornate embroidery and prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion.

The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars
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About MAX

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max. a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value' in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 125 stores across 48 cities.