Blippar Launch in Hyderabad

Blippar enters Hyderabad, bringing immersive experience to the field of entertainment

Hyderabad, 30 November, 2014: Blippar, the world's leading visual browsing app, which launched its India edition recently landed in Hyderabad - the hub of the ever entertaining Telugu cinema. The image-recognition platform's unique technology empowering brands, publishers and advertisers, now looks to tap the thriving Telugu cinema industry.

The leading augmented reality (AR) player has collaborated with the Telugu film industry, associating with some of the upcoming Tollywood releases like Dev, Parampara, Malli Radhoy Life, Tokachukka & Manna Kurralle.

The launch event was graced by some of the renowned Telugu industry members like Balwanth Singh from Kauphy Talkies, Senior Actor Naresh, Tollywood Actor, Arvind Krishna, TollywOod Director, & President, Telugu Film Directors Association Veera Shankar, Madhu Mahankali Producer & Director, Parampara and Raghu Bellamkonda , Producer & Director, Malli Radoy Life.

Blippar India sees enormous potential in entertainment space, where virtual reality has the potential to bring a whole new experience for the viewers. Saurabh Sinha, Director Entertainment, said as a technology tool Blippar has the potential to take the target audience from Discovery of Content to Engagement & from there to a place of Customer Delight converting into Sales, all wrapped up in one single activity. He showcased an exclusive demonstration of Blippar's contribution to the evolving digital entertainment industry.

Celebrating the launch of Blippar in Hyderabad, Regional Director, Amav Ghosh said: "Given the rapid increase in consumption of digital content across sectors especially in movies, the introduction of AR gives an opportunity to the viewers to experience and interact with the movie elements in real-time, altering their perceptions, sensations and conceptions about reality. Such attempts are the need of the hour and we at Blippar believe that this will change the way we perceive entertainment".

Commenting on the association, Balwant Singh from Kauphy Talkies, said " In this era where the promotion cost of movies are very high " Blippar" helps in reaching out to end consumer and also the targeted groups at low cost and also is the only media connecting the traditional media of advertising and the Digital World. Tollywood will be Blipping very soon.

Within three years Blippar has grown the largest singularly acquired audience of any AR platform, with over 50 million unique users (post-acquiring fellow AR player Layar in June 2014) and 50 million-*- global interactions. Since launching in the UK in 2011 Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the world, including Anheuser Busch, L'Oreal, Universal Pictures, Jaguar and hundreds more.

By expanding partnerships across multinational companies, agencies and operators, Blippar India will soon become the country's biggest and most widely used image-recognition platform, and the bridge between the online and offline worlds.

About Kauphv Talkies:
Kauphy Talkies is an film Distribution & Marketing Company founded by Balwanth Singh an expert in designing and implementing a strategic marketing and distribution plan specific to a project. The company comprises of industry-leading strategists who ensure filmmakers gets expertise service across relevant music, digital, television, feature film properties and strategic brand partnerships & thus offers the entire last mile solutions to Filmmakers/producers ensuring their film is properly promoted and reached out to audience through theatrical, online and various other emerging platforms. Kauphy Talkies has also an association with an online platform zingreel.com where movies are released day and date of overseas audience and also has an audio company "Kauphy Music"

The company has initiated several innovative strategy like Playing movies on revenue share in TV channel, syndicating content to digital platforms, and now for the first time in Indian Cinemas bringing 4 different filmmakers on a single platform to release their by having a common poster designs, common Promotional events, publicity material and also a common theatre having one show each of the film.

About Blippar:
Blippar™ is the world's leading visual browser, harnessing augmented reality and image- recognition technologies to bring the physical world to life through smartphones, tablets and wearables. Blippar™ enables brands, publishers and agencies to turn their products, packaging, newspapers, magazines, and merchandising into interactive digital experiences, which users unlock by 'looking' at them through the app. Consumers can engage with their favourite publications, brands and celebrities via unique, interactive mobile experiences.

Founded in the UK in 2011, Blippar™ has expanded rapidly, opening offices in London, New York, San Francisco, Chicago, LA, Istanbul, Amsterdam and now Delhi. In just three years the innovative AR player has built lucrative partnerships with the world's biggest brands and media owners, including Coca-Cola, Pepsico, General Mills, Unilever, Sony, P&G, Conde Nast, TIME Inc. and Paramount. In June 2014 Blippar™ acquired Layar™, a pioneering AR company founded in the late 2000s. The combined user base, data and
technology makes Blippar™ the world's most influential AR company. For more information visit blippar.com. Follow Blippar's social media presence on Facebook. Twitter, YouTube, Pinterest and Linkedln.