The pre-sales (advance bookings) for 'Devara' in North America have been on a rampage. The Jr NTR-Saif Ali Khan-Koratala Siva movie has amassed more than $1 million from the premieres in NA. Speculations are rife that it will surpass the figures minted by Prabhas' ambitious 'Kalki 2898 AD’ in due course of time.
The craze enjoyed by 'Devara' proves that negative online narratives about the movie's posters and its songs mean nothing. When 'Chuttamalle' and 'Daavudi' were released, online trolls mocked the songs, saying that composer Anirudh Ravichander's work for 'Devara' was disappointing. But the majority of the audience seems to be loving the songs a lot. Even the film's Teaser has been a hit with the audience.
There was a time when social media used to reflect the opinion of the majority. In the last couple of years, negativity has been finding greater traction, while favourable views are obscured. Therefore, Netizens feel compelled to share critical opinions about movies for the sake of it. The 'Devara' rampage as evident from the Pre-Sales blunts the online narrative like nothing else.
