Max unveils its Autumn Winter Collection 2016 in a Dazzling Fashion Show

Max unveils its Autumn Winter Collection in a Dazzling Fashion Show

Hyderabad, August 10, 2016: India's leading value fashion brand, MAX showcased and launched its Autumn Winter 2016 collection at Oasis Mall, Begumpet Store today. The collection was unveiled during an amazing Fashion Show at the store. The simple joys of new experiences are highlighted through the subtle references of the stylish Boho Autumn look inspired by Coachella.
This season, Max urges to make themost of our day and not waste a single moment. With the new campaign Life's Out ThereVlax desires to reach out to people who believe in maximising their every day and want them to feel their best when they wear Max.

Commenting at the launch, Mr. Vivek Sharma, General Manager at Lifestyle International Pvt Ltd Max Retail, said, “We think fashion is not necessarily about labels, not about brands. It's
about style statement that comes from within. Our focus is to bring a change for everyone to relive the small joys of life with our collection and begin a new style journey with us. We have
introduced our new collection to make you look your best for the season."

Brief note about the collection
Hoodies, Jeans, Boots, a nip in the air and flushed cheeks, as the weather turns cooler Max brings you it's All New Autumn collectionlThe new collection is all about giving you the nudge to do what you always dreamt of doing. Travelling to unknown places, seeing the world and discovering the real you and doing it in style.

The womens wear collection pays tribute to the nomadic bohemians. Flared denims, Bohemian maxi dresses and scarf prints are accentuated by tassel and chain details. Dainty floral prints are the key highlights that can be seen in varied sizes and combinations. It features seasonal staples, as well as diverse color palettes exclusively for fall and winter, all at highly competitive prices.With ever classic monochrome tones showered with burgundy, along with hints of jade. With Indian culture and nomadic prints from around the world, the latest range of Indian wear will make you want to update your wardrobe. Menswear takes its inspiration from the 90s music era with a tribute to the grunge rock legends, the story uses shades of black, grey, navy, plum and teal.Kids wear takes inspiration from the woods with the all-time favorite bear featuring as the mascot, polo's to Henley neck tees, fun graphic print tees, color blocked shorts, this collection has it all for the younger boys while rugged army inspired battle stripes are a highlight for the older boys. Girls can dress up in cute pastel colours dresses, jumpsuits and skirts. From denim to laces, this vibrant collection of clothing for girls can be the only fashion destination.

So step out, make a wish, follow your dreams, and listen to your heart because "LIFE'S OUT THERE!"

About MAX:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of 'Latest fashion at great prices' in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 160 stores in India by the end of FY 16-17.