Sonam Kapoor launches Raghavendra Rathore, Hyderabad

Designer Raghavendra Rathore launches flagship store of Hyderabad Showcasing the latest AW16 collection

Hyderabad, December 8, 2016

Synonymous with fine clothing and his distinctive heritage style, designer Raghavendra Rathore opened his eponymous designer store with the latest in menswear at Road No. 10, Banjara Hills. To grace the occasion Bollywood Fashion Icon Sonam Kapoor inaugurated the store. Known best for his patented Jodhpuri Bandhgala, the latest collection includes an awe-inspiring combination of contemporary and classic Indian designs with Bandhgala suits, Breeches, Waistcoat, Kurta, Achkans, Cufflinks, Pocket Square, Shoes and a full selection of personalised clothing.

The launch was followed by an evening party attended by the leading socialites of Hyderabad. Those in attending were appreciative of the controlled design and its appeal to the young and the modish youth of the country.

Talking on the occasion, designer Raghavendra Rathore says, "Hyderabad has been known for its penchant for luxury, elegance and contemporary style and introducing the Bandhgala to this city that has its roots in royalty is exciting. The city has its own unique individualistic style, and yet we believe that our customers will accept the Bandhgala for its timeless quality that has evolved to be a part of a modern, stylish man's wardrobe".

"Good news for the ladies, a special made to order service will be available for those wishing to indulge in luxurious yet selective made to order only Woman's Wear", added Mr. Rathore.

About the store
Spread across 1700 sq ft of space, Raghavendra Rathore's bespoke boutique has the vast selection of men's tailored and ethnic samples, specially woven in looms across the rich landscape of India. Each outfit is displayed as an individual design, upon which custom orders can be taken, in the choice of colour and slight detail change that the client may want. Providing a personalised experience to create your own outfit in the guidelines set by Mr. Rathore for each design, the store has a special area where consultation take place with a rich resource of thousands of fabrics and an image bank of the latest collection.

About the latest collection
The latest AW16 Bandhgala collection by Raghavendra Rathore is a perfect blend of traditional and contemporary influences in designs. With major focus on customization, the collection has evolved as a part of a modern stylish man's wardrobe. One can commission jeweled buttons as per their personal style, get special prints designed for the pocket scarves or design a piece of jewellery that can never be found anywhere else in the world.

With special collections for new grooms and for the people attending weddings and functions, the boutique offers a very wide selection of options. Well trained in-house style attendants, offer their inputs on various selections made by clients to help them navigate to the ultimate outfit of their choice. The Bandhgala, achkan and kurta waistcoat looks have been reinvented and exquisitely designed to make it versatile for all occasions.

About Raghavendra Rathore
Born and brought up in the epicentre of heritage & culture, Raghavendra Rathore is India's foremost name in Bespoke Luxury Men's Wear. Trained in Manhattan, at the Parsons School of Design, the designer has worked with DKNY and Oscar de la Renta before launching his own label in 1994 under the Rathore Jodhpur brand. His reputation for the classic tailored look and a sharp cut instantly gave him access to a sophisticated clientele. His metamorphosis of the Jodhpur Bandhgala jacket and a "new cut for the classic Bandhgala Suit" has given him a respectable place in Indian fashion history. The designer's contribution for making the designs synonymous with Indian heritage and resilient to the fads of fashion, has earned him acknowledgement by the Rajasthan State government.

The lifestyle designer who belongs to the Royal family of Jodhpur, is also best known for his diversity of designs. His strength of heritage and culture coupled with the awesome wealth of lineage forms the unique base for his work. He effortlessly manages to translate this awesome inspiration into various disciplines of design that he chooses to work in. His designs celebrate the magnificence of Indian regalia and royal heritage and this is translated into his Product design, interior design, architecture and landscape design, corporate uniform design, industrial design, fashion design, elegant software products and jewellery design which are the strengths of his design company.

With 7 exclusive stores in India, the designer has now footprints in UK & the Middle East market.