One of the biggest challenge worlds over is the increasing lifestyle disorders like high stress levels, Diabetes, Obesity, CVD and low immunity, Hypertension, Cancer etc. It is not only effecting the aging population but also the productive age group of 30+ is also getting effected because of sedentary lifestyle, consumption of unhealthy foods .The current alternatives available in the market so called healthy products are mostly fortified, synthetic, processed with high level of sugars and salts, preservatives, chemicals, udeltrated etc. Therefore the need of the hour is to go for a preventive approach instead a curative one. The focus should be on adoption of healthy and nutritious foods which are natural, non-chemical, and fibrous.
Being fit refers to your own prime health and overall well being. Fitness concerns to all aspects of your life - physical, mental and emotional.
Having understood the need, gap and opportunity in the market, IBW unique value proposition is to offer wellness and Nutrition products which are plant-based, natural, nonchemical, fibrous, high protein, vitamins and minerals , rich in calcium etc and are backed by R&D, Clinical trials, Scientifically validated products, thus creating a unique positioning of Nutraceuticals in the wellness space.
With its unique value proposition to differentiate in the market place IBW core competency is its innovative sustainable Business model IBW has developed a unique Sustainable business model of Leveraging Agriculture for Nutrition utilizing dry land farming and creating value chain from R&D, agronomic practices, Cultivation, procurement, processing .developing value-added products and marketing. This would also enable empowering farmers for better income and Nutritional benefits to consumers.
Towards that the company has developed value chain partners like incubated with NAARM- a- idea (National academy for agriculture research) for procurement and supply chain, tied up with farmers group like Palamoor farmers group for cultivation and improve livelihoods. For processing and developing value added products tied up with Millet Incubation centre and Indian Institute of Millet Research for product development.
Based on the above model the company has developed Indigenous Crops like Bajra, Sorghum, Finger millet, Foxtail, Ragi Quinoa, etc as Nutri foods which are fibrous, low in Gl, Gluten free, high in essential amino acids, vitamins, minerals and offered as pure healthy products.
Key focus during last two years was on product development/R&D, technical tie-ups, back end supply chain integration (farmer tie-ups, processing, logistics, operations), front end distribution network development (nutritionists, hospitals, modern retail, hotels, IT firms, online, etc), brand development and the like. Next two years focus will be growth and scalability of the business in all areas
The company has presence in Hyderabad and Bangalore and targeting to launch in Mumbai this current year and expand to top 10 cities in India.
With a rising number of India at risk of diet-related non-communicable diseases, "National Nutrition week" is to drive awareness that healthy eating is a key component of a healthy lifestyle.
Having understood the need, gap and opportunity in the market, Inner Being Wellness, unique value proposition is to offer wellness and Nutrition products and celebrating September' 2017 as a National Nutrition Month. IBW's product which are plant-based, natural, non-chemical, fibrous, high protein, vitamins and minerals , rich in calcium etc and are backed by R&D, Clinical trials, Scientifically validated products, thus creating a unique positioning of Nutraceuticals in the wellness space.
With its unique value proposition to differentiate in the market place IBW core competency is its innovative sustainable Business model IBW has developed a unique Sustainable business model of Leveraging Agriculture for Nutrition utilizing dry land farming and creating value chain from R&D, agronomic practices, Cultivation, procurement, processing .developing value-added products and marketing. This would also enable empowering farmers for better income and Nutritional benefits to consumers.
People will also be encouraged to use the newly developed Food Guide and the recently updated Guidelines for Healthy Eating to learn more about the best choices for their healthy eating plans.
All activities during National Nutrition Week 2017 is focus on communicating that:
- The Food Guide reminds people to make food choices that encourage healthy eating plans,
- The food groups are illustrated in different sized circles to remind users that plenty of food should be used from some groups, while others are eaten sparingly, and
- The amount of food a person needs from each of the food groups varies, depending on their age, gender and level of activity.
Nutrition Week 2017 is a great opportunity to raise awareness of this crucial issue as well as an opportunity to support the community by providing science-based nutrition information in a format that is easy to understand and easy to apply in their everyday lives.
Nutrition Week plays a key role in creating awareness that healthy eating contributes to the prevention and management of diet-related non-communicable diseases.
World Health Organization (WHO) says , unhealthy diets and physical dormancy are among the leading causes of the major non-communicable diseases including cardiovascular disease, type 2 diabetes and certain types of cancer too.
Based on the above model the company has developed Indigenous Crops like Bajra, Sorghum, Finger millet, Foxtail, Ragi Quinoa, etc as Nutri foods which are fibrous, low in Gl, Gluten free, high in essential amino acids, vitamins, minerals and offered as pure healthy products.
