Hyderabad, September 27, 2018: Contemporary ethnic wear brand, Melange by Lifestyle, launched its festive collection withBollywood actress and style icon, Taapsee Pannu at Lifestyle, Begumpet, Hyderabad. The collection was launched with a captivating fashion show where brand ambassador for Melange by Lifestyle, Taapsee Pannu, dazzled the ramp.
The stunning showstopper kept the audience rivetted as she graced the occasion, dressed in a resplendent layered gold-foil kurta from Melange by Lifestyle, inspired by the latest trends of the season. Accompanying the stunning showstopper, popular fashion bloggers and influencers were seen sashaying down the ramp in the season’s hottest trends, capturing the zest and exhilaration of the festive season. Embroidery, layered kurtas, florals, rich, jewel tonesand intricate gold foil details among others, were some of the key trends that were showcased during the fashion walk.
Speaking on the launch, Mr. Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd. said, “Melange by Lifestyle represents the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends. The latest collection embraces the bold and individualistic style of our Brand Ambassador Taapsee Pannu, bringing forth some remarkable pieces that are perfect for the festive season.”
On the launch, Taapsee Pannu said, “I am very excited to be here, in one of my favourite cities launching the Melange Festive Collection. The festive season is a time for me, just like everyone else, to dress up and enjoy the festivities while looking my very best. Hence, the Melange Festive collection is the perfect pick for the season, with its trendy, bold and unconventional styles all coming together to add a very festive vibe. The collection has something special for everyone.”
The collection brings together the latest trends in apparels, footwear, and accessories that reflects the true spirit of the festive season. With ensembles harmoniously blending ethnic and contemporary, the collection embodies international trends with a traditional twist.
The Melange Festive Collection is available across all Lifestyle stores as well as at www.lifestylestores.com. Kurta’s from the festive collection are priced from Rs. 599/- onwards.
About Lifestyle: Lifestyle is India's most preferred fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 - Great Places to Work Institute®. Currently, Lifestyle is present across 73 stores, 44 cities and delivers to over 18000 pin codes. Lifestyle is a true omni-channel player with its online store lifestylstores.com where customers can shop from the convenience of their home.
