Telugu TV Biggies Launch

Hyderabad, December 3, 2010: After receiving acclaim and recognition for 'BIG Ugadi Music 'awards 2010', Reliance Broadcast Network's radio arm 92.7 BIG FM and Cocoraj Refined Sunflower Oil from Raj Oil Mills Ltd. in association with Shriram City Union Finance Limited today unveiled a first-of-its kind awards in the regional television entertainment space. With an objective to recognise and celebrate outstanding talent in the regional television entertainment, the awards are aptly christened as "Telugu TV Biggies". Conceptualized by BIG LIVE (the experiential marketing arm of Reliance Broadcast Network Ltd), Cocoraj Telugu TV Biggies is an exclusive platform for Telugu TV viewers to recognize and honour their favourite Telugu TV personalities, shows and programs across all channels.

Cocoraj Telugu TV Biggies was launched today at Taj Banjara in presence of eminent jury Murali Mohan, SV Krishna Reddy, renowned actors Richa Gangopadhyay, Poonam Kour, television actors Suma, Koushik and Nand Kishore. The promotion campaign was kicked off today by dignitaries casting vote for their favourite shows and stars.

From 3rd till 15th December, the Cocoraj Telugu TV Biggies will see the entire Telugu television industry come forward to campaign for themselves or their colleagues on 92.7 BIG FM Hyderabad. The on-ground voting will be promoted and activated through a specially fabricated float (canter) which is going to cover voting at Corporate, IT parks, Malls, RWA (Residential Welfare Associations), activation at various outlets, breakfast joints and hang-outs in and around Hyderabad. People can caste their votes and drop their nomination forms in the ballot boxes available in the canter. Online promotions will see a dedicated microsite where viewers can cast their votes and catch up on all the awards excitement, besides emailers and SMS push in the region. Outdoor & print campaign will complete a 360 degree plan around Cocoraj Telugu TV Biggies.

The grand finale, scheduled for December 19, 2010 at Shilpkala Vedika will witness a gala awards night graced by stalwarts from the Telugu television, film and entertainment industry and will be aired by Telugu TV Biggies exclusive TV partners 'ETV Telugu' as a special offering.

Commenting on this pioneering initiative. Mr. Ramesh Bhaskar, Radio Operations Head-South, 92.7 BIG FM said, "We at 92.7 BIG FM are delighted to announce the prestigious 'Telugu TV Biggies'. Over the last few years television has redefined entertainment and is an integra/part of our lives. The quality & variety of entertainment it offers to people is spectacular viz., serials, reality shows, quiz shows, movies, music, gossip, adventure., TV growth story in Andhra Pradesh has been phenomenal witfl around 30+ home grown channels entertaining audiences. We at BIG take this opportunity to salute the spirit of Telugu Television Entertainment Industry, and proudly celebrates Telugu TV BIGG,ES. This initiative would never be possible without a huge support from our sponsors and partners Raj Oil Mills, Shriram, ETV and close-up. Cocoraj Telugu TV Biggies will see the coming together of the entire T elugu television fraternity and we are confident that the award night on 19th December will be a grand success. Also, this initiative treats our listeners with very fresh entertainment on BIG FM as we feature biggest & the best of television as we celebrate. "

Commenting on this pioneering offering, Mr. Manvendra Gokhale, CEO, Raj Oil Mills Ltd. said, "We are very happy to be presenting the Telugu TV Biggies. The initiative of honoring regional television entertainment awards is a significant step in Telugu television industry. Raj Oil Mills Ltd is a very long standing company and we see the association in line with the values of our company and that of providing customer satisfacfion through quality products".