LG Cinema 3D Game Festival 2011 Launch

Hyderabad,9th December 2011: After making waves in the Indian market post launch of Cinema 3D Smart TVs in April, LG is moving ahead with an experiential marketing campaign to differentiate and demonstrate the prowess of its Cinema 3D TV line-up -- targeting the youth world-wide. With the aim of providing a platform to the consumers to experience excellence in the form of the Cinema 3D TV, LG today announced the mega blockbuster Cinema 3D Game Festival 2011.

The 3-day gaming event starting from 9th Dec till11th Dec 2011 was inaugurated at the Prasads Imax Mall, Hyderabad and will be hosted in 5 cities namely Delhi, Mumbai,
Bangalore, Hyderabad and Chennai. The LG Cinema 3D Game Festival is a step further
towards demonstrating to the public the potential of LG's3D products in the gaming
environment. More than 5,000 enthusiasts are expected to visit the gaming festival in
each city.

LG Cinema 3D TV is the ideal medium for the gaming lovers who want to blend with the 3D world. LG Cinema 3D TV is backed with FPR technology, which is the only, and till date the best technology, comprising all the features for pillaring the 3D TV science in the world. The picture being offered is absolutely vivid, clear and lively from all angles.

The Grand Finale which will be held on the 3rd day i.e. 11th Dec of the Game Festival will require garners to go through qualification rounds during the first two days 9th and 10th Dec'11.

At the grand inaugural of the LG Cinema 3D Game Festival, Mr Soon Kwon, Managing
Director, LG India, said, "3D TVs are changing the way we view movies. play games and more. The Cinema 3D TV has been recognised as the best 3D TV world-wide. As part of its new marketing campaign LG is differentiating its 3D line-up through 3D game marketing targeting youth audiences across the globe. We have a strong product line-up and an aggressive marketing strategy with investment of Rs. 100 crore in 2011 for flagship product communication Cinema 3D TV. We are aiming for 50% share in 3D TV market by 31st March 2012."

The Cinema 3D Game Festival. has three zones. The first zone is for serious qamers who will compete against each other by playing Gears of War 3 in Cinema 3D. The second zone would have multiple consoles with popular games such as Disney Advertureland, Forza 4, Dance Central, Kinect Sports 2 etc. The third zone is Cinema 3D TV experience zone showcasing the revolutionary FPR Technology.
Of the serious garners, three winners will be selected from each city. The first winner of the gaming contest will win a cash prize of Rs. 100,0001- cash amount, while the first and the second runners-up will be awarded a 32-inch LED TV and a Kinect game, respectively. That's not all, there will be other gifts for consumers coming to the Cinema 3D Game Festival.