92.7 Big FM Spearheads Water Conservation Campaign 'Panibachao Life Ban Ao'

Attempts to Create Limca Book Record with Largest Kids Painting Competition

Hyderabad, June 7th, 2015: 92.7 BIG FM, India's No. 1 Radio Network has consistently championed successful social initiatives and for the fourth time in a row, launches the water conservation awareness drive - Panibachao Life Ban Ao this year. Calling for national support from listeners to fight the crucial problem of water scarcity, the FM channel is encouraging participation from children to drive the crusade and remind grown-ups to conserve water.

In line with this initiative, 92.7 BIG FM will also attempt to create a Limca Book Record for the largest kids painting competition across the country. The on-ground campaign called out to kids below 16 years across 45 cities to participate in a national drawing contest where they will be required to express water conservation, its significance and effects through art. Aiming to execute a two hour competition simultaneously across locations PAN India, the FM network will target participation by over 45,000 kids.

To participate, parents can register on SMS SAVEWATER to 55454. The attempt is happening in PRASAD IMAX on 7th June, Sunday 8 AM to 11 AM. Kids can also directly walking for painting.

92.7 BIG FM's expansive reach has enabled them to create awareness and promote various social causes, over the years. The one month campaign has been backed by on-ground as well as on-air activities along with an extensive digital campaign.

Speaking about the campaign, Mr. Ashwin Padmanabhan, Executive Vice-President and Business Head, Reliance Broadcast Network Limited stated, "Pani Bachao Life Banao is a very special campaign for us and through this initiative, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. This year, we wanted children to drive the message and lead the campaign, reminding adults of the need to preserve water. We have a robust campaign across the digital medium, on-air promotions and on-ground events to drive this social cause and we are positive that it will create a huge impact."

About Reliance Broadcast Network Limited: Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.l FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC - which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor,-BIG MAGIC Ganga - the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International - a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill - the destination for action entertainment; and BIG Productions - its television content production division. For more information log on to www.reliancebroadcast.com