Shrujan ‘Kutchi Hand Embroidery’ Exhibition

Inaugurated By 1st Runners up - Mrs India International Reet Sahu

Hyderabad, September, 2012: Shrujan-Threads of Life, a non- profit organisation from Kutch, Gujarat is organizing an exhibition-cum-sale of intricate and finest quality Kutchi Hand Embroidered products at Veeves boutique, Road no 14, Banjara Hills. The exhibition will be on till 13th September 2012, open from 10.30 am to 8.30pm.

1st Runners up – Mrs. India International 2012, Reet Sahu inaugurated the exhibition by lighting the lamp. “It’s glad to see various apparels, particularly embroidery saris and life style products being showcased for the Fashion Connoisseurs” said Reet.

The Exhibition showcases 16 different types of embroideries, which have been social and cultural symbols of kutchhi communities and are passed from mothers to their daughters.

Embroideries such as aari, ahir, chakan, gotanv, jat fakirani, jat garasiya, kambiro & Khuditebha, kharek, mukkko, neran, pakko, rabari, soof on exquisite sarees, kurtas, dupattas, stoles, mufflars, tops, quilts, shawls and life style products such as bags , mobile covers , wall hangings are the main features of this event.

Designers like Smt Chandaben Shroff, Harita kapoor, Swati Dalal, Shimoli Shah and Keyur put in their souls and minds together to bring about the best depiction of these embroideries for urban customers.


About Shrujan …
Started in 1969, Shrujan used the wealth and wisdom of the ancient craft of hand embroidery to enable 30 crafts women from Dhaneti village of kutch to secure for themselves a sustainable yet home based means of livelihood.

Today over 3000 women in 114 villages use their creativity and skills to create exquisite hand embroidery that is fashioned into high end apparels and home furnishings for urban and international markets.

Started by Smt Chanda Shroff, a Rolex award laureate , Shrujan has now become a successful model of providing dignified livelihoods for women artisans who work from their homes in villages and are connected to urban markets through the silken threads of life that shrujan uses.

For further Information , pls contact: Ample Reach PR: 92937 73970