Samantha launches Forevermark in the Kirtilals, Hyderabad

Hyderabad, March 14th, 2013- 74 year old pioneers in Diamond jewellery industry, Kirtilals has announced their success in the city by expanding their current showroom and making it the Biggest Diamond Destination in Hyderabad.

On this occasion, Kirtilals have associated with Forevermark, the diamond brand from the De Beers Group of companies.

Renowned actor Samantha Ruth Prabhu, Indian film actress and model unveiled the Forevermark collection at the Kirtilals store in Hyderabad today. Samantha adorned herself with a stunning piece designed by Kirtilals crafted with Forevermark diamonds and was seen browsing through the collection and interacting with the media. Also present on the occasion were Sachin Jain, MD, Forevermark India along with Mr Suraj Shantakumar, Director, Kirtilals

While Hyderabad has other players in the gold jewellery segment, Kirtilals is the leader when it comes to diamond jewellery. The huge store located at Begumpet even has a design lounge that allows the customers to have first-hand interaction with in-house designers in order to customise their diamond jewellery. Kirtilals and Forevermark share a mutual passion for diamonds and are inspired by their beauty. Kirtilals has created spectacular collection crafted by rare and beautiful Forevermark diamonds.

Forevermark only partners with jewellers such as Kirtilals, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity. Being a renowned manufacturer and retailer of premium jewellery, Kirtilals has the unique distinction of being the first company to be certified under ISO 9001:2008 for both its retail and production units simultaneously.

Talking about the launch, Mr Suraj Shantakumar, Director, Kirtilals states, “People in Hyderabad have patronised our jewellery for a long time. The trust they have put in us has encouraged us to expand our facility here. On this special occasion, we are pleased to partner with Forevermark. They are the world’s most carefully selected diamonds and come from sources committed to the highest standards. With this association we are giving our clientele, an access to Forevermark diamonds crafted in unique designs and settings. Each Kirtilals piece is high on the fashion and glamour quotient and sets new trends in the jewellery business.”

Speaking at the occasion, Actress Samantha said “Our family has been buying jewellery from Kirtilals since my childhood. Forevermark signifies beauty, rarity and integrity that every woman stands for. As a lover of diamonds, I am so happy to see that Forevermark is now at my favourite store Kirtilals. it’s great to see a stunning amalgamation of the best of design with the best of diamonds coming together creating timeless pieces.”

Sachin Jain, MD, Forevermark states, “Forevermark diamonds are rare, beautiful and responsibly sourced. Only a few, exclusive jewellers; each passionate about creating the finest designs are eligible to sell Forevermark diamonds We are glad to associate with Kirtilals in Hyderabad as they understand the intricacies of craftsmanship, this is at the very core of the Forevermark Promise.”

To ensure the Forevermark supply chain is deemed responsible at every stage and Forevermark’s Pipeline Integrity is maintained, each Forevermark partner like Kirtilals is required to conform to the Forevermark Integrity Requirements.

About Forevermark – The Brand
Forevermark is a diamond brand from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

About Forevermark – The Company
Forevermark is a separately managed division within the De Beers group of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

About Forevermark – The Inscription
Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About Kirtilal
Kirtilals, India’s premiere diamond jewellery retail chain has expanded it showroom in Begumpet, Somajiguda Circle, Hyderabad on the 14th of March 2013. Widely known for its finest quality of diamonds and exquisite jewellery designs, Kirtilals is also known for its exclusive designs in gold jewellery. Kirtilals has its flagship store in Coimbatore, and also operates its state-of-art jewellery manufacturing facility there.

The group was founded in 1939 by Shri Kirtilal Kalidas Mehta, when he started manufacturing and retailing diamond jewellery in South India operating from the ever prosperous city of Coimbatore. The group made steady growth over the years and went on to add manufacturing of cut and polished diamonds and jewellery to its spectrum of business activities apart from infrastructure and IT.

Kirtilals has its Flagship showroom situated in Coimbatore and with exclusive showrooms in Chennai, Madurai, Kochi, Bangalore, Vijayawada, Ludhiana apart from its newly expanded showroom in Hyderabad, where the company has tasted great success.

The company caters to the jewellery needs and design demands of customers across the country and abroad. Today, Kirtilals has a global footprint as its loyal cross-border clients are based in demographic across 3 continents and in over 56 countries including the United States of America, Europe and the United Arab Emirates.

Biggest Diamond Destination in Hyderabad
Hyderabad The city of Nizamsgets bejeweled, as Kirtilals, India’s premiere diamond jewellery retail chainhas expanded it showroom in Begumpet, Somajiguda Circle, Hyderabad on the 14th of March 2013. Widely known for its finest quality of diamonds and exquisite jewellery designs Kirtilals is also known for its exclusive designs in gold jewellery. Kirtilalshas its flagship store in Coimbatore, and also operates its state-of-art jewellery manufacturing facility there. Catering to the varying tastes of jewellery lovers in 8 different locations.

The group was founded in 1939 by Shri Kirtilal Kalidas Mehta, when he started manufacturing and retailing diamond jewellery in South India operating from the ever prosperous city of Coimbatore. The group made steady growth over the years and went on to add manufacturing of cut and polished diamonds and jewellery to its spectrum of business activities apart from infrastructure and IT.

Being a renowned manufacturer and retailer of premium jewelry, Kirtilals has the unique distinction of being the first company to be certified under ISO 9001:2008 for both its retail and production units simultaneously.

Kirtilals has its Flagship showroom situated in Coimbatore and with exclusive showrooms in Chennai, Madurai, Kochi, Bangalore, Vijayawada, Ludhiana apart from its newly expanded showroom in Hyderabad, where the company has tasted great success.
The company caters to the jewellery needs and design demands of customers across the country and abroad. Today, Kirtilals has a global footprint as its loyal cross-border clients are based in demographic across 3 continents and in over 56 countries including the United States of America, Europe and the United Arab Emirates.

The Group core competency is to blend unique craftsmanship to take its products to the cutting-edge of the fashion and lifestyle segment, sparking new trends in the jewellery business.

Kirtilals has a team of well-qualified in-house designers across each of its showrooms. The designers take utmost care during the design stage to creatively conceptualize and transform metal into the final form of ornamental jewelry. Designs are developed in AutoCAD with 3-dimensional animation for better visualization.

For more details visit
Kirtilals showroom at 6-3-1111/1 Next to Amruthamall,
Somajiguda Circle, Begumpet, Hyderabad - 500 016
Ph (040) 66621211

For details feel free to contact:
Mr. Leela Krishnan
Marketing Department - Kirtilal Kalidas Jewellers
11, G.N. Mills Post, Mettupalayam Road, Coimbatore – 641 029.
Mobile: +91 90039 16311