Don't Know Why is the title of the first song from MAGIC, a youthful musical college drama directed by Jersey fame Gowtam Tinnanuri. "It brings the right vibe to your Valentine’s celebrations. Light up your day with this soulful melody! (sic)," Sithara Entertainments wrote on social media, releasing the Anirudh Ravichander-composed song.
Unveiling simultaneously in Telugu and Tamil, the song is written by Krishna Kanth in Telugu. Playback singer Aishwarya Suresh Bindra dominates the vocals with her soulful rendition. The Acoustic Guitar and Bass Guitar have been played to evoke lilting feelings.
Producers S Naga Vamsi and Sai Soujanya have cast Sara Arjun, Anmol Kajani, Aakash Srinivas, and Siddarth Tanuku in lead roles. "Enjoy the song and I’m sure its magic will stay with you for a long time," wrote producer Naga Vamsi.
"Chasing the stars and weaving dreams, as the rhythm of #MAGIC guides the way!" the makers recently said, suggesting the film's story is classy. Girish Gangadharan is the film's Director of Photography. Also produced by Fortune Four Cinemas, the film's editing is by Navin Nooli. The songs have been choreographed by Ganesh Acharya, Sekhar VJ, Vijay Binni, and Apsar.
