Aircel Press Meet at Taj Deccan, Hyderabad

Aircel introduces free roaming in South with 'Five States, One Rate' Offers incoming free and outgoing/sec

Hyderabad, June 10, 2015: In another industry first proposition, Aircel today announced the launch of its innovative offering for South - 'Five States, One Rate'. This revolutionary offering, which requires no separate recharge or pack activation, will enable all existing and new prepaid and postpaid Aircel customers, to roam freely on Aircel network between the five states namely Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala.

Aircel customers in South traveling between these states will incur no incoming call charges. While the outgoing calls will be charged at a minimal rate of only 1 p/sec for both local and STD calls, all SMS and Pocket Internet packs will remain unchanged and customers can continue to use them as per their already applicable rates and packs. For the ease of the Aircel customers in South, this offering will be activated for them by default w.e.f. 11th June 2015.

Speaking about the unique offering, Hardeep Johar, Circle Business Head, Andhra Pradesh & Telangana Aircel said, "We all like to live in a world without boundaries and restrictions and this insight is the true inspiration for 'Five States, One Rate'. Aircel has always been at the forefront of delighting its subscribers with innovative, relevant and value for money offerings and this new and unique offering is a testimony of our commitment to enable the Aircel family to 'Do a Little Extra'.

Since its inception, Aircel, has consistently remained a strong telecom player in South India and with 'Five States, One Rate', we not only want to strengthen our position as a market leader but also want to cement our long-standing relationship with our customers".

He further added, "The five states - Andhra Pradesh, Telangana, Tamil Nadu, Kerala and Karnataka witness a huge amount of business and leisure traveling and given the porous borders between these states, we did not want our customers to restrict themselves in any manner while using our services. As a habit/natural tendency, while on roaming, we usually tend to avoid taking calls or use data until absolutely necessary but with 'Five States, One Rate' we intend to change this thinking. We want our subscribers to say 'call me anytime' and in turn relieve them of any worry regarding their mobile phone bills. Our offering will enable them to be 'freely' in touch with their family, friends and businesses at all times."

About Aircel Limited
Aircel is one of India's leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in 'Customer Service' category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for 'Innovation in Marketing Campaign', Data Quest Award 2014 for 'Excellence in Implementation and Use of Technology for Business Benefits' and the Brandon Hall award in the 'Best Leadership Development Program' category. For more information, please log onto our website www.aircel.com

With 'Five States, One Rate', Aircel customers in South traveling between Tamil Nadu, Andhra Pradesh & Telangana, Karnataka and Kerala will incur no incoming call charges on Aircel network. While the outgoing calls (both local and STD) will be charged at a minimal rate of only 1 p/sec, all SMS and Pocket Internet packs will remain unchanged and customers can continue to use them as per their already applicable rates and packs on Aircel network. For the ease of the Aircel customers in South, this offering will be activated for them by default.

Aircel free roaming in South with 'Five States, One Rate' requires no separate recharge or pack activation and will enable all existing and new prepaid and postpaid Aircel customers, to roam freely on Aircel network between the five states namely Tamil Nadu, Karnataka, Andhra Pradesh & Telangana and Kerala.

To Summarize:
• Applicable for both Prepaid and Postpaid customers of South
• Incoming FREE on Onnet Roaming
• Out going Rate on Onnet Roaming will be lp/sec. (For Postpaid customers, OG Rate will be 60p/min)
• Applicable for roaming in AIRCEL Networks of AP & Telangana/KK/TN/KL.
• Will be configured by DEFAULT for all customers.

Hardeep took over the reinsas Circle Operations Head, Andhra Pradesh and Telangana post a very fruitful and successful stint as the Sales and Distribution Head of Delhi circle, Aircel.Hardeep is responsible for the growth strategy and operations of Andhra Pradesh and Telengana circle of Aircel and have been a part of the circle since May 2014.

Hardeep, with almost two decades of exhaustive experience in Sales and Distribution, has the unique ability to pre-empt market changes allowing him to be always on top of the game.Under his leadership, Hardeep’s teams have been able to go that extra mile and deliver many milestones in record times. Post taking over as Cirle Operations Head of Andhra Pradesh and Telengana, Hardeep has been able to add renewed vigor to Aircel’s growth propelling the customer market share from 3.09% to 3.63%and revenue market share from 1.9% to 2.1%, all within a span of one year. Aircel is the 5thbiggest incremental Revenue & Customer market share gainer in last one year.

In the telecom space, besides Aircel, Hardeep was earlier associated with BhartiAirtel and Tata Teleservices. He was also associated with some of Indian Industry’s giants like Phillips India, Titan &Godrej in various Sales and Distribution roles.

An avid traveler, Hardeep finds the discipline that the Australian people imbibe in their daily day to day lives very profound. Hardeep has also travelled extensively in India and finds the natural beauty of Leh and Ladakh mesmerizing. He says, ‘India truly in a country with so much diversity and yet with so much of unity’.

A passionate follower of cricket, Hardeep adores the spirit that Mahendra Singh Dhoni carries with him onto the field. His calmness and ability to try things new is what inspires Hardeep.