92.7 Big FM Hyderabad launches Big Green Ganesha 2013 at Radisson Blu Hotel, Hyderabad

92.7 BIG FM HYDERABAD proudly launches BIG GREEN GANESHA 2013 Hyderabad’s most ecofriendly Ganesha to take ‘Ashta Vinayaka’ avatar this year.

Award winning Initiative aimed at creating social awareness towards making one of India’s most popular festivals ecologically sound

POWERED by penna cements in association with TNR views

Ensures Lord Ganesha’s blessings with the chant ‘Ganpati Bappa Morya, Dharti Mata Morya’

Hyderabad, August 30th, 2013 : 92.7 BIG FM, India’s No. 1 FM radio network, today announced the launch of the BIG Green Ganesha Campaign in Hyderabad. The initiative is entering its sixth successful year of nurturing an improved environment while celebrating Ganesh Chaturti, one of India’s most popular festivals.

This year’s campaign is being launched by means of a watchword ‘GANPATI BAPPA MORYA, DHARTI MATA MORYA’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. The initiative has found support from leading celebrities including Actress Kajal Agarwal, Singers Sunita and Baba Sehgal among others who felt the need to implore people to treat our environment more thoughtfully. All celebrities donated newspapers, which will be used to make paper mache idols during the festival. Donating newspapers is a small yet significant step in the right direction to spread the message on celebrating the festival with an eco-friendly approach.

Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social insight towards making one of India’s largest and most popular festivals healthier and not wasteful.

The launch saw eminent celebrities such as (to add names) show casing their support. Big Green Ganesha 2013 is being powered by Penna Cements in association with TNR Views. The campaign will be promoted through a high-decibel 360-degree marketing plan covering various multimedia platforms ranging from on-ground, television, radio, outdoor, and digital outlets reaching out to 9 lakh listeners over a period of 30 days offering unique integration opportunities for brands.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “It’s a pleasure to launch the 6th successive edition of the BIG Green Ganesha Campaign, which has been a hugely popular and immensely successful campaign. The campaign comes as a fresh reminder of change for all. The aim is to spread awareness about saving the environment, which will resonate through the campaign. The donation drive is a significant move since it educates the community and draws their support in order to create a healthier environment. I thank all our partners for the support that has helped make this campaign bigger, better and healthier each year”.