PVR and Inox screens nationwide have gained notoriety for airing advertisements lasting anywhere from 20 to 35 minutes. Start times for shows at PVR multiplexes are consistently delayed, a longstanding source of frustration for audience members who have voiced complaints about this practice for years.
Finally, the management has firmed up a customer-friendly decision in this regard. The length of the Ads segment will soon be cut down to one-third of what it is now. The time saved will be used to add an extra show. "Additional admissions will trickle down to increase in food and beverage revenue," the management has been quoted as saying by Money Control.
The decline in footfalls for Bollywood movies has prompted this decision.
Recently, PVR and Inox introduced movie passes as a strategy to boost weekday foot traffic. Once again, this decision has been prompted by the weak response to Bollywood movies in the post-pandemic era.
