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'RRR', 'Baahubali' find a mention in Union Minister's NCoE pitch

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The Union government is setting up the National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics and Extended Reality to promote the mastering of immersive tech. Union Minister Ashwini Vaishnaw took the examples of two of SS Rajamouli's movies to impress youngsters about the potential of high technology in the entertainment industry.

"Films like 'RRR', 'Baahubali', 'The Lion King' and 'Avatar' have demonstrated the immense potential of animation and immersive technology! India’s Animation, Visual Effects, Gaming and Comics (AVGC) sector is poised for explosive growth, with vast opportunities for employment and innovation," the Minister added.

The National Centre of Excellence to be set up will offer "cutting-edge training and integrate India’s rich cultural heritage with modern technology, fostering the creation of indigenous intellectual property (IP) and building the future of India’s digital creative economy", he added. "With an estimate to generate 5,00,000 jobs, the NCoE is modeled after premier institutions like IITs and IIMs. The center will provide world-class infrastructure, state-of-the-art technology and specialized skills to build a strong talent pool," he said.

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