What can the Telugu film industry do, within its capacity, to avert disasters like 'Matka'? A common refrain of filmmakers and producers is that nobody on this planet can say if a film will work with the audience or not. This holds true when you are attempting something that has never been attempted before, or if you are making a drama, or if you are dealing with a serious subject that most audiences seeking entertainment would find boring. A subject like 'Matka' with "mass" elements shouldn't be difficult to analyze.
The situations in 'Matka' are utterly predictable. Once Varun Tej's Vasu and Meenakshi Chaudhary's Sujatha get married, you can predict that they will, in a supposedly warm scene, talk about the gender/name of their to-be-born child. Once the child is born, you can predict that she will be abducted by Vasu's rivals.
This is where it is possible to build objective red flags. If your script consultants are able to predict such situations in your script, or if they are able to point at three or four gangster/village-based action films that had similar situations, rewrite your script. Go back to the drawing room. If you are unable to come up with new situations/characters, shelve the project. That's how you prevent disasters.
It is very much possible to build such a practice at production houses and studios. Tollywood guys don't do it because they are desperate for whipping up hero-director combinations all the time. They are mighty thrilled if they get to make an action or gangster film with the hero whose dates they have.
With 'KGF' and 'Pushpa' working big-time, the craze for rags-to-riches stories are taken for granted by these producers and heroes. The next thing that is going to ruin the industry is the 'HanuMan'-type genre. One after another, directors will emerge wanting to imitate Prasanth Varma's film. And they will screw up the finances of producers and distributors.
