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Vijay Deverakonda's 'Rowdy Wear' bags Outlook India Business Award

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Vijay Deverakonda’s Rowdy Wear brand has achieved another milestone. Known for its unique appeal among the youth, Rowdy Wear recently won the Iconic Indian Street Wear Brand Award at the Outlook India Business Awards 2024.

The award was conferred on Monday on Vijay's brother and actor Anand Deverakonda. The 'Arjun Reddy' and 'Geetha Govindam' actor thanked his Rowdy Wear team for making the brand iconic.

The 'Liger' and 'Family Star' actor urged the team behind Rowdy Wear to maintain their passion and dedication in propelling the brand forward. Vijay's consistent engagement with the youth, fusing his love for fashion and styling, has indelibly shaped the Rowdy Wear identity.

VD12, Vijay Deverakonda's 12th movie, will be released in theatres on March 28, 2025. Anirudh Ravichander is setting the songs to tune. Girish Gangadharan and Jomon T John are handling the cinematography. Directed by Gowtam Tinnanuri, the film is produced by Sithara Entertainments.

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